Triple Point

Innovative Investment Manager

Objective

Sapience assisted this leading investment manager in its evolved positioning as an ESG-focused investor, communicating the wider story of the full range of their sustainability investments, products and initiatives.

Activity

From a Social Housing REIT to an Impact EIS Service, a Digital Infrastructure investment trust to their role as Delivery Partner for the UK Government’s Heat Network Investment Project (HNIP), the societal impact of Triple Point’s investment strategies had not been heard in the media.

Through taking a thought-leadership approach, Sapience emphasised Triple Point’s commitment to being an innovator in sustainability and ESG investing. Launching a co-ordinated media campaign, Triple Point was able to draw attention to the lack of a universal standard for measuring the social impact of investments.

The launch

Working with their in-house experts, Sapience helped craft messaging to explain Triple Point’s proprietary methodology for assessing the social impact of such investments – exploring whether the impact can truly be considered green, whilst also scrutinising whether it generates a meaningful financial return.

This was brought to life through a sustained briefing programme of ESG and investment media, as well as securing anchor interviews with influential personal finance journalists on national newspapers and newswires.

Outcome

The result was sustained coverage across both trade media outlets relevant to those looking to make ESG-mindful investment decisions, as well as national media outlets including The Times and Mail on Sunday. This was amplified through social media resulting in both heightened awareness of Triple Point’s ESG positioning, as well as further lead generation across the firm’s suite of products.

Harry Penberthy – Head of marketing at Triple Point

“Sapience has played a key role in helping to build Triple Point’s profile as an investment business that has sustainability at its core. The consultants’ strong media relations and digital marketing skills have been fundamental to our ability to communicate effectively our ESG credentials to all our stakeholders.

In particular, the campaigns around two key initiatives to help develop a more sustainable UK economy and environment, our Impact EIS and our leading role in the Government’s Heat Network Investment Project, have been very successful in highlighting our expertise in these areas.”

Harry Penberthy – Head of marketing at Triple Point

Find out how we helped Triple Point to communicate the wider story of their sustainability.

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