Innovative Investment Manager
From a Social Housing REIT to an Impact EIS Service, a Digital Infrastructure investment trust to their role as Delivery Partner for the UK Government’s Heat Network Investment Project (HNIP), the societal impact of Triple Point’s investment strategies had not been heard in the media.
Through taking a thought-leadership approach, Sapience emphasised Triple Point’s commitment to being an innovator in sustainability and ESG investing. Launching a co-ordinated media campaign, Triple Point was able to draw attention to the lack of a universal standard for measuring the social impact of investments.
Working with their in-house experts, Sapience helped craft messaging to explain Triple Point’s proprietary methodology for assessing the social impact of such investments – exploring whether the impact can truly be considered green, whilst also scrutinising whether it generates a meaningful financial return.
This was brought to life through a sustained briefing programme of ESG and investment media, as well as securing anchor interviews with influential personal finance journalists on national newspapers and newswires.
The result was sustained coverage across both trade media outlets relevant to those looking to make ESG-mindful investment decisions, as well as national media outlets including The Times and Mail on Sunday. This was amplified through social media resulting in both heightened awareness of Triple Point’s ESG positioning, as well as further lead generation across the firm’s suite of products.
“Sapience has played a key role in helping to build Triple Point’s profile as an investment business that has sustainability at its core. The consultants’ strong media relations and digital marketing skills have been fundamental to our ability to communicate effectively our ESG credentials to all our stakeholders.
In particular, the campaigns around two key initiatives to help develop a more sustainable UK economy and environment, our Impact EIS and our leading role in the Government’s Heat Network Investment Project, have been very successful in highlighting our expertise in these areas.”
Harry Penberthy – Head of marketing at Triple Point
Find out how we helped Triple Point to communicate the wider story of their sustainability.
Our long-standing relationships with companies and our outstanding expertise have positioned our clients as sector leaders. Here some results of our dedication.
To create global brand awareness for India’s leading real estate developer, DLF Limited, and its new pioneering, luxury residential apartment complex aimed at international buyers.
Ban Box Shifting
Sapience worked with Ban Box Shifting, an organisation committed to ending unethical business rates avoidance, in order to launch its initial campaign in the media and build its profile as an advocacy organisation.
Pioneering business Applied Blockchain briefed Sapience to strengthen its profile of the business and also support its fundraising efforts. Media to target were blockchain and crypto titles as well as those in the retail and institutional and retail arenas, to help drive coverage and support the firm’s fundraising efforts.
Renewable energy services
Innovative renewable energy company VivoPower approached Sapience to help the senior management showcase to the market their change in strategy. Essentially the business was changing from being focused on traditional solar panels to producing electric vehicle transformation kits.
Commercial law practice Travers Smith sought to increase the profile of its private equity practice, in particular the practice partners.
LDC, part of Lloyds Banking Group, is a private equity firm focused on investment in a diverse range of mid-market businesses across the UK. Raise awareness of LDC’s London team as pre-eminent mid-market private equity players, as well as showcasing the firm’s national and regional expertise.
Investor communications platform
Proxymity is the world’s leading digital investor communications platform, serving over twenty-five markets world-wide and connecting the world’s ecosystem of issuers, intermediaries, and investors digitally in real time.
Food & drinks
Gunner Cocktails, a luxury beverage company offering a disruptive range of RTD canned cocktails, required a launch strategy for both its alcoholic and non-alcoholic drinks, The Saint and The Sinner.
Raise the profile of CHEC and its newly launching sites across the UK to optometrists, showcasing its expertise in delivering ophthalmological care. Build local awareness among the public of alternative choices in providers for ophthalmology treatment in order to reduce backlogs and improve patient outcomes.
Healthtech & pharmaceutical
Build authority and influence for this leading pharmacovigiliance technology provider, delivering increased profile in key pharma, specialist and national press.
Not-for-profit & social support
Position Dimensions, one of UK’s largest providers of support for those with learning disabilities and/or autism, as an expert in its field. Lobby government and influential community stakeholders around key issues for those supported, such as voting rights, health equality and representation.
Support HPD Lendscape, a leading financial technology organisation, to position itself as a leader in secured financing. Engage with key banking, financial and national media globally to support sales team to deploy HPD technology across key markets and clients.
PlanetWatch, an innovative air-monitoring technology developer, approached Sapience as a newly launched CERN-spin off that wanted to build its profile globally to expand its air monitoring network. Local and national governments internationally, as well as key environmental partners, were major stakeholders that PlanetWatch wanted to target.
Save The Spot
Save the Spot, a ground-breaking not-for-profit aimed at supporting cultural institutions affected by the war in Ukraine, hoped to secure profile for their innovative “ticket-purchase” donation initiative. Operating in a news agenda around Ukraine dominated by geopolitical and economic considerations, the challenge was to ensure that protecting Ukrainian cultural identity was not forgotten.
Maven Capital Partners
Maven sought to strengthen its brand across key audiences as the UK’s most active private equity house, and showcase its backing of ambitious, innovative, British small and medium-sized enterprises across the media.
Royal Garden Hotel
Hospitality & Luxury
Royal Garden Hotel was looking for a PR partner to help with the relaunch of the hotel following significant renovations and to alter public perception of its offering to attract customers not just with its famous Min Jiang restaurant, but also for its rooms and other amenities.
Burgh Island Hotel
Hospitality & Luxury
Burgh Island was looking for PR to support its growth through proactive and reactive media relations, elevating the profile of both the hotel and its owner, high-profile broadcast opportunities, and foster its relationship with the local area.
Innovative Investment Manager
Sapience assisted this leading investment manager in its evolved positioning as an ESG-focused investor, communicating the wider story of the full range of their sustainability investments, products and initiatives.
Blockchain & Crypto
StrikeX wanted to position itself as one of the UK’s leading blockchain start-ups and promote the launch of its flagship wallet product through creative thought leadership, as well as a digital projection stunt.
Research and Investor Relations
This leading economic research consultancy wanted to increase awareness of its newly-launched “ESG Edge” service, which provides an internal benchmarking tool for clients looking to assess and improve their ESG credentials.
Cavendish, the UK’s leading sell-side M&A adviser and a globally-active business, wanted to boost its profile with an intelligent and strategic PR and communications strategy for its deal flow and partner expert commentary.
finnCap Group plc
This full spectrum financial services group and the largest broker on AIM wanted to be become better known amongst its potential clients for the way in which it puts ESG at the heart of its business.
Innovative Payment Solution
Deko sought to increase its profile as a leading multi-platform BNPL provider for small and medium-sized enterprises and a key part of our mission was to achieve this through a thought leadership-centric approach.
Digital transformation solutions
This thought leader in digital transformation sought to increase its profile as a leading B2B marketplace provider through a thought leadership-centric approach across a range of sectors.
Leading compliance technology and data analytics firm SteelEye wanted to cement its profile in European media as the best solution for SMEs to meet their regulatory obligations and establish an authoritative voice in the media.
The leading investment consultancy, wanted to announce that, with twelve others, the firm had become a signatory of the new Net Zero Investment Consultants Initiative with an international media campaign.
Sapience helped position the international property developer as a leading partner to local authorities across the UK on diverse projects encompassing regeneration, property investment and development.
Leading London-based serviced office provider, Office Space in Town (OSiT), wanted to raise its corporate profile, as well as the profile of the burgeoning serviced office sector, with a multi-channel communications strategy.
Social Impact Real Estate
The innovative social-impact real estate company wanted to spread awareness of their life-changing work around affordable housing and raising the profile of their expert leadership as authorities on the social housing sector.