Objective
The Lensbury Resort sought Sapience’s expertise to assist in launching its new club members lounge and to elevate the resort’s profile in both national and local media. With a focus on enhancing visibility and fostering a positive relationship with the community, Sapience was tasked with highlighting The Lensbury’s facilities and unique appeal as the home of elite sports teams ahead of key matches and tournaments.
Activity
To raise awareness around the new club members lounge, Sapience organised an exclusive launch event for the media and club members, featuring a panel of top-tier athletes, including former Olympians, which resulted in coverage in top-tier national and local publications. Additionally, Sapience also facilitated high-profile broadcast opportunities, showcasing the resort on radio and digital platforms.
In addition to the lounge launch, Sapience also drafted thought pieces and expert commentary to further position the Lensbury’s leadership as experts in the sector.
Outcome
The launch of the club members lounge was a notable success, with widespread media attention and positive reviews. The Lensbury also gained visibility through broadcast appearances on BBC and local radio, reaching a broad audience.
Furthermore, the resort’s profile was bolstered with features in both national and trade press, including the hospitality and leisure sectors. Sapience’s efforts helped position The Lensbury as a premier destination, enhancing its reputation and attracting new members and guests.
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