Objective
To create global brand awareness for India’s leading real estate developer, DLF Limited, and its new pioneering, luxury residential apartment complex aimed at international buyers.
Activity
Impactful thought leadership opportunities for DLF leadership in key sector titles, both raising the profile of its senior team and building awareness of DLF’s technologically ground-breaking properties.
Translating local excellence to the international stage and positioning DLF’s successes across its regional market as a blueprint for sustainable success at a global level.
Communicating DLF’s eco-conscious and sustainable architecture practices to its target audiences and building a narrative of sustainability to tap into wider trends on net-zero and climate change.
Outcome
Tier-one media coverage in leading, global business publications, such as Forbes, which cater to readers in the tens of millions, and positioning DLF’s properties in front of multiple international audiences, driving client interest in its luxury complex.
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