Insights

When great content was expensive to create, brands had to fight for attention by creating top quality content, oftentimes based on - or accompanied by - desk research. Reach and visibility were key, as most lead conversions would be driven by these efforts. Today, AI can generate huge volumes of content cheaply, meaning content is everywhere and can be produced without much effort or adequate desk research.

You might think the biggest trends shaping PR and communications in the Middle East right now are AI, influencer marketing or the latest social platform. And to an extent, they are, but they are unfolding in a region where ambition and uncertainty now sit side by side.

Below is a guide to some of the most important fintech and fintech-adjacent media outlets operating in the UK today. The right publication can build credibility, reach influential audiences and help shape the conversations which define the industry.

Not all coverage delivers the same type of impact, and not all audiences engage with the same channels in the same way. That’s where it helps to step back and look at the media landscape properly. Instead of thinking in terms of "good" or "bad" coverage, it’s more useful to see it as different tiers, each with its own role.

If you’re going to market - don’t forget your wallet, keys and a robust PR strategy. We outline here the key communications priorities which can help businesses raise capital and transition successfully into life as a public company.

The UK is the leading Western hub for Islamic finance, sitting at the heart of global sukuk markets and international capital flows. London alone accounts for around 40% of hard-currency sukuk issuance worldwide, underpinned by the London Stock Exchange and a mature ecosystem spanning banking, asset management, professional services and fintech.