Thought leadership & Insights

In-depth insights and guides from the Sapience Communications specialists team. Find below our comments on current events and public matters, useful public relations strategies and guides for organisations and specialists alike.

Focus topics: Crisis Communications & Finance.

Sports investors can get the ball rolling again…

2020-06-30T16:59:15+01:00June 17th, 2020|Categories: Insights|Tags: |

Lockdowns across the globe have affected every walk of life, but for sports fans, the suspension of many of the major sporting events and leagues, has been among the most disappointing. The entire professional sporting ecosystem has paid the price. While supporters haven’t been able to cheer on their teams, sportsmen also haven’t been able to play and clubs have had to cut salaries, [...]

The ten things CEO need to do for post-lockdown comms

2020-06-30T16:59:46+01:00June 11th, 2020|Categories: Insights|Tags: , |

The end of lockdown will not mean a return to business as usual, but the beginning of a new era which may force radical changes to many organisations. This puts Chief Executives in the position of having to make some of the biggest decisions of their careers, which need communicating with clarity and care. Here are my ten key tips for CEOs when it [...]

Which players in FS might make gains post-coronavirus?

2020-06-11T10:09:47+01:00May 26th, 2020|Categories: Insights|Tags: , |

  With so much gloomy economic news around, it’s worth looking for where there might be chinks of light. One area in particular that caught our eye is fund management, which new research predicts is likely to emerge from the current pandemic in a better position than many other parts of the financial services sector. According to a report from the finnCap Group – [...]

Do FS firms and fintechs lead the way in corporate comms?

2020-06-11T10:11:22+01:00May 14th, 2020|Categories: Insights|

For those of us who are immersed in the worlds of tech and finance, one of the most noticeable effects of COVID-19 on many companies is not the way they do business, but the way they communicate as a business. Put simply, their corporate communications. Of course, it wasn’t that long ago that corporate communications was characterised as quite reactive, not that exciting and [...]

Understanding The Purpose Of A PR Campaign

2020-06-23T15:45:22+01:00April 29th, 2020|Categories: Insights|

Understanding The Purpose Of A PR Campaign   All business owners should be aware of what a public relations (PR) campaign is as there is no denying that they can be incredibly beneficial to you. You can use effective PR to communicate messages to larger audiences, boosting your brand awareness and promoting your brand value and, it goes without saying that all of this [...]

The Differences Between Paid, Earned, Owned And Shared Media

2020-06-23T15:46:05+01:00April 29th, 2020|Categories: Insights|

The Differences Between Paid, Earned, Owned And Shared Media   If you are new to owning a business and you’re looking for ways to promote your brand, there is no denying that you will probably turn to some form of media to assist you. When thinking about public relations (PR) and marketing, the term ‘media’ relates to different channels that can be beneficial to [...]

Communicating in the COVID-19 Crisis

2020-06-11T10:10:26+01:00April 8th, 2020|Categories: Insights|Tags: , |

  “Never let a serious crisis go to waste”. So said Barack Obama’s former White House Chief of Staff Rahm Emanuel following the 2008 Global Financial Crisis – and Mr Emanuel has notably repeated the soundbite in recent weeks when discussing US lawmakers’ response to the COVID-19 global pandemic. But whilst the phrase might seem more applicable to the Machiavellian machinations of macro politics [...]

Navigating internal comms during a crisis

2020-05-12T18:30:23+01:00April 3rd, 2020|Categories: Insights|Tags: |

  In a time of turbulence, such as that we are now all living through, businesses are naturally tempted to accelerate and prioritise external communications – reminding customers, prospects and partners that they are still open for business and ready to support. It’s an approach our own business is taking and businesses are right to do so. But the rapidly changing requirements and pressures [...]

Expert insight: Your guide to the Middle East

2020-05-12T18:51:34+01:00March 4th, 2020|Categories: Insights|Tags: |

Tech-savvy, rapidly evolving and increasingly business friendly, the Middle East has never been a more exciting market for UK companies looking to expand their footprint globally. With countries like the UAE, Bahrain and Saudi Arabia undergoing significant economic change, pivoting away from an economy centred on oil to one focused on the digitally advanced businesses of the future, it’s hardly surprising that UK companies [...]

How Public Relations Impacts A Company

2020-06-23T15:48:35+01:00February 26th, 2020|Categories: Insights|

As the owner of a company, you have more than likely heard the words ‘public relations’ or PR being thrown around frequently. Whilst we become accustomed to hearing this and have a brief understanding of what PR is, not many people truly understand the huge impact that PR can have on a company.    Ultimately, the way you handle your company's public relations can [...]