Thought leadership & Insights

In-depth insights and guides from the Sapience Communications specialists team. Find below our comments on current events and public matters, useful public relations strategies and guides for organisations and specialists alike.

Focus topics: Crisis Communications & Finance.

Salience – 22.05.20

2020-05-27T12:48:27+01:00May 27th, 2020|Categories: Insights|Tags: |

WELCOME TO THE FIRST EDITION OF SALIENCE Hello and welcome to the first edition of our new weekly newsletter, Salience. As a PR, strategic communications, digital marketing and lead generation consultancy which prides itself on being immersed in all things to do with tech, disruption, purpose and reputation, we wanted to share with you some of the stories that have caught our eye over the last [...]

Which players in FS might make gains post-coronavirus?

2020-05-26T15:00:28+01:00May 26th, 2020|Categories: Insights|Tags: , |

  With so much gloomy economic news around, it’s worth looking for where there might be chinks of light. One area in particular that caught our eye is fund management, which new research predicts is likely to emerge from the current pandemic in a better position than many other parts of the financial services sector. According to a report from the finnCap Group – [...]

Do FS firms and fintechs lead the way in corporate comms?

2020-05-14T16:11:02+01:00May 14th, 2020|Categories: Insights|

For those of us who are immersed in the worlds of tech and finance, one of the most noticeable effects of COVID-19 on many companies is not the way they do business, but the way they communicate as a business. Put simply, their corporate communications. Of course, it wasn’t that long ago that corporate communications was characterised as quite reactive, not that exciting and [...]

Communicating in the COVID-19 Crisis

2020-05-12T18:15:09+01:00April 8th, 2020|Categories: Insights|Tags: , |

  “Never let a serious crisis go to waste”. So said Barack Obama’s former White House Chief of Staff Rahm Emanuel following the 2008 Global Financial Crisis – and Mr Emanuel has notably repeated the soundbite in recent weeks when discussing US lawmakers’ response to the COVID-19 global pandemic. But whilst the phrase might seem more applicable to the Machiavellian machinations of macro politics [...]

Navigating internal comms during a crisis

2020-05-12T18:30:23+01:00April 3rd, 2020|Categories: Insights|Tags: |

  In a time of turbulence, such as that we are now all living through, businesses are naturally tempted to accelerate and prioritise external communications – reminding customers, prospects and partners that they are still open for business and ready to support. It’s an approach our own business is taking and businesses are right to do so. But the rapidly changing requirements and pressures [...]

Expert insight: Your guide to the Middle East

2020-05-12T18:51:34+01:00March 4th, 2020|Categories: Insights|Tags: |

Tech-savvy, rapidly evolving and increasingly business friendly, the Middle East has never been a more exciting market for UK companies looking to expand their footprint globally. With countries like the UAE, Bahrain and Saudi Arabia undergoing significant economic change, pivoting away from an economy centred on oil to one focused on the digitally advanced businesses of the future, it’s hardly surprising that UK companies [...]

Bridging the gender investment gap—Key takeaways

2020-05-12T19:24:48+01:00February 25th, 2020|Categories: Insights, Updates|Tags: , |

Bridging the gender investment gap is now more than ever a conversation that needs to be had and listened to by the investment community. It is not insignificant that this discussion has parallels with the challenges faced by female entrepreneurs when trying to raise money. A key similarity is that both face industries that are male dominated, certainly true in wealth management, which is [...]

Divest fossil fuels and what it means for your PR strategies

2020-05-12T19:30:20+01:00February 20th, 2020|Categories: Insights|Tags: , |

Mounting pressures and scrutiny make ties to fossil fuels a growing liability. Here is why companies need to change and how.   The divesting fossil fuel movement is rapidly gathering pace. Beginning first as a somewhat fringe idea, its power and influence has accelerated since the 2015 Paris Climate Summit. Following the unprecedented announcements of divestment by Norway’s Sovereign Wealth Fund from certain oil [...]

Hedge funds ignore value opportunities in the ESG narrative constellation

2020-05-13T11:43:54+01:00December 10th, 2019|Categories: Insights|Tags: |

However embedded or impenetrable a specific narrative seems to be, understanding its structure means its trajectory can be changed. Hedge fund managers and their investor relations teams must analyse and understand how the narratives surrounding their businesses and investments are constructed, how they mutate and how they can enter them most productively. If they don’t, they will miss the opportunities those narratives hold for [...]

Why does it matter? The importance of reputation for fast-growth tech companies

2020-05-13T11:43:33+01:00December 9th, 2019|Categories: Insights|Tags: |

Fast-growth tech companies are famously unstable. Even before WeWork’s recent valuation and subsequent media crisis, it was a dependable rule that any start up in the process of rapid scaling up is bound to have growing pains which can sometimes topple them. With bold CEOs, high-powered investors and a penchant for disruption currently being the key ingredients to turn start-ups into multi-billion dollar companies, [...]