Thought leadership & Insights


In-depth insights and guides from the Sapience Communications specialists team. Find below our comments on current events and public matters, useful public relations strategies and guides for organisations and specialists alike.

Salience – 11.09.20

2020-09-14T11:59:56+01:00September 14th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week, we discuss green investment in European startups, avoiding a post-covid bounceback of healthcare innovation and the latest in kerbside technology. We also share an article written by a robot and discuss the latest findings in “dream science”. Let us know about your thoughts on this week’s news by emailing rmorganevans@sapiencecomms.co.uk.   Investment goes green Europe [...]

Salience – 04.09.20

2020-09-08T09:41:38+01:00September 8th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE In this edition, we cover the digitisation of government, AIM fundraising during lockdown and a new energy innovation (from 1893). We also look at the changing attitudes to air travel and invite you to a discussion about the future of SME credit investments. As always, let us know about your thoughts on this week’s news by emailing [...]

Salience – 28.08.20

2020-09-01T10:10:38+01:00September 1st, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we look at the future of housebuilding, the power of asking ‘What if?’ and the economic value of a facemask. Plus, why digitalising communications matters in Investor Relations and what mobility might look like in twenty years’ time. Let us know about your thoughts on this week’s news by emailing rmorganevans@sapiencecomms.co.uk.   The new frontier [...]

Salience – 21.08.20

2020-08-24T09:11:23+01:00August 24th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE In this week’s newsletter, we look at the billion-dollar success of Gymshark, the rapid adoption of QR code technology and a socially distanced way to perform routine surgery. We also share a deep dive into the A-Level results algorithm, and take a peek at the see-through loos popping up across Tokyo. As always, you can let us [...]

The ten things CEOs need to do for post-lockdown comms

2020-08-19T11:08:45+01:00August 19th, 2020|Categories: Insights|

The end of lockdown will not mean a return to business as usual, but the beginning of a new era which may force radical changes to many organisations. This puts Chief Executives in the position of having to make some of the biggest decisions of their careers, which need communicating with clarity and care. Here are my ten key tips for CEOs when it [...]

Salience – 14.08.20

2020-08-17T10:12:05+01:00August 17th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we look at why UK businesses are apparently slow to adopt AI, the value of experiential shopping and the latest technology to support anxiety. Plus, the next generation of energy retaining bricks and the latest innovations in one of our favourite tech sub-sectors – WineTech. As always, you can let us know your thoughts on [...]

Salience – 07.08.20

2020-08-11T09:46:03+01:00August 11th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE In this week’s edition, we share some guidance for sustainable start-ups seeking investment, discuss society’s move to being cashless and review new insights into digital healthcare from leading researchers. We also look at Amazon’s hero complex and reveal the optimal way to make a cup of tea. As always, let us know your thoughts on this week’s [...]

Scale up companies and PR: 4 key tips to securing valuable media coverage

2020-08-06T16:59:53+01:00August 4th, 2020|Categories: Insights|

In a world full of bad news, here’s a reminder of some good news: the UK has a thriving scale up scene. This is not least because the country also possesses deep pools of both talent and capital, as well as a supportive regulatory and tax environment to encourage investors to invest and entrepreneurs to grow their businesses. And this isn’t limited to only [...]

Salience – 31.07.20

2020-08-03T09:35:05+01:00August 3rd, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week, we explore the true value of premium digital banking, the resurgence of M&A activity and the benefits of blockchain in global healthcare. We also share an update on Google’s London “landscraper” and look at the detail behind Big Tech’s dramatic recent appearance before the US Congress. Let us know about your thoughts on this week’s [...]

Salience – 24.07.20

2020-07-27T12:48:45+01:00July 27th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we make sense of the Wirecard scandal, outline the evolution of healthtech and get an expert’s view on Covid-19. We also explore how ocean plastics can be reclaimed to make furniture, and share an exciting London project designed to capture the community spirit. Let us know about your thoughts on this week’s news by emailing [...]