B2B Social Media Agency

Social media PR encompasses many things, but at its heart it is about the platforms which enable people and organisations to share opinions and content directly with each other in an accessible way. In other words, to create conversation.

Social media strategies to reach the right audiences

With over 3.8 billion users across Facebook, LinkedIn, Instagram and Twitter, businesses in every sector have woken up to the value of social media for their digital marketing strategies. Sharing company updates, promoting products or services, and engaging with both customers and industry peers are just a few of the ways organisations now choose to communicate across their social media channels.

Sapience Communications can support you in understanding your key audiences, selecting optimal social media channels to communicate most effectively and develop a social media PR content plan that is fully integrated with your overall communications strategy. We can come with strategies to help you create leads, brand awareness, thought leadership reputation and more.

Why Sapience

We understand the changing nature of social media, and the need to be responsive, responsible and engaging in what is shared. We do this by constantly assessing key audience segments and sentiment, and conducting competitor analysis, content testing and conversion optimisation to ensure that your voice is the one that’s heard.

Measurable Results

At Sapience we have a results-driven team that can expertly help manage your social media PR strategy across multiple sectors including health, financial services, property and hospitality.

 

Take social media marketing to the next level

Everything is carefully considered

Social media PR allows an organisation to communicate with its audience in real-time, in a highly accessible way. It is, put simply, a very cost-effective lead generation solution that can help organisations establish meaningful relationships with audiences.

Those organisations which choose not to engage with the adequate social media channels often find themselves at a disadvantage, diminishing key marketing advantages including brand recognition and customer engagement. It is therefore vital that organisations in the public, private sectors embrace social media PR to unlock new opportunities to enhance their communications and marketing.

In order to use social media effectively, it is important that content is focused, optimised, thought-provoking and engaging, sharing updates at the right time with the right message. From providing engaging anecdotes, airing news analysis, infographics and better sign-posting reactive statements, social media is changing the way organisations tell their stories to the world.

We know the game

As a team of social media PR specialists, Sapience will work with you to establish an integrated social media strategy. This will be built from key messaging workshops, integrating audiences, competitor analysis and content testing.

Sapience can create all necessary communications across social media channels. We can also provide training to clients’ in-house teams about how to use social media PR most effectively to generate new business leads, build brand awareness and establish lasting relationships with their clients.

We have had great success implementing social media campaigns for clients across various sectors, including flexspace provider Office Space in Town, luxury resort Burgh Island and healthtech company My Meds and Me.

A good social media PR agency will understand your objectives and business strategy. At Sapience, we will map audiences and work to understand your competitive market. Most importantly, we will identify the most effective content to complement your goals.

From plan to results via social channels

A social media PR strategy must be tailored to every organisation and industry. They must be rooted in a proper understanding of the wider brand, reputation and tone of voice that is to be clearly conveyed.

Most common social media services:

  • Developing a social media plan
  • Creating social media content
  • Delivering social media training
  • Devising social media strategies
  • Regularly conducting audience analysis
  • Conducting constant competitor analysis
  • Using data to access content engagement levels
  • Providing real time reactive content
  • Generating engaging visuals
  • Developing and managing targeted sponsored campaigns
  • Integrating social media with wider reputation management and crisis communications strategies

Contact us

We have extensive experience across many industries and we’d be delighted to hear from you.

    Download our whitepaper

    Get your copy of our free whitepaper, “Understanding the Purpose of a PR Campaign”, by submitting your email address below.

    You’ll then receive an email which contains a link to the PDF.

    FAQs

    Why should you work with Sapience?

    We are a team of communications and social media specialists, with experience developing creative social media strategies with brands to raise their profile among key audiences.

    How is pricing determined?

    We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done. We also recommend setting aside a budget for sponsored social media content, so as to amplify organic activity.

    Why do you need social media?

    Social media is now seen as a necessity for any organisation that wants to remain competitive, relevant and interesting in the digital age. Those who choose not to engage in social media often find themselves struggling to establish brand presence in their respective markets.

    How do you communicate with your target audience effectively using social media?

    Sapience will be able to support you in building an in-depth understanding of your audience, performing messaging analysis to provide content that will engage the desired targets.

    How do you run a social media campaign?

    Sapience can work with you to understand your goals, developing a social media strategy that is integrated with your marketing, SEO and PR activity to ensure that messaging is consistent across all communications channels.

    What are the most effective social media channels for my brand?

    Sapience will work with you to determine the social media channels that will enable you to reach your company goals.

    What is the difference between organic content and sponsored content?

    Organic content is the content you post every day that goes directly to your followers. Sponsored content allows you to share your content to a wider audience at a price. Sapience will be able to support you In aligning your target audience with broader business goals.

    What is a sponsored social media campaign and how can it help my business?

    Sponsored social media campaigns are paid for opportunities that allow organisations to reach specific audiences in order to build brand awareness and longer-term relationships leads.

    How do you measure success?

    Sapience will work with you to determine your business goals and develop a series of KPIs based on this approach. Sapience will also deliver monthly reports that analyse and assess followers, impressions and engagement rate among key audiences.

    Make an enquiry

    If you are looking to enhance your public relations and digital marketing efforts with engaging,
    relevant content, please get in touch for a free, confidential discussion.