Social media encompasses many things, but at its heart it is about the platforms which enable people and organisations to share opinions and content direct with each other in an accessible way. And with over 2.95 billion users across Facebook, LinkedIn, Instagram and Twitter, businesses in every sector have woken up to the value of social media in their communications strategies.
Sharing company updates, promoting products and services, and engaging with both customers and industry peers are just a few of the ways organisations now choose to communicate across their social media channels. Sapience Communications can support you in understanding your key audiences, selecting optimal social media channels to communicate most effectively and develop a social media content plan that is fully integrated with your overall communications strategy.
The Sapience Communications team has worked with organisations large and small – from challenger brads and start-ups, to some of the largest and most complex organisations across the public and private sectors – regularly advising on how to communicate and engage with target audiences in the best way.
We understand the changing nature of social media, and the need to be responsive, responsible and engaging in what is shared. We do this by constantly assessing key audience segments and sentiment, and conducting competitor analysis to ensure that your voice is the one that’s heard. Our results-driven team has managed and advised on social media strategy across financial services, property, technology, hospitality, beauty, education, transport, tourism, health and construction, to name just a few of the sectors we have experience of.
About Social Media
Why use social media?
Social media allows an organisation to communicate with its audience, followers and the public in real time in a highly accessible way. It is, put simply, a very cost-effective marketing solution which helps organisations establish a relationship with audiences without breaking the bank.
Those organisations which choose not to engage in social media often find themselves at a disadvantage, diminishing key marketing metrics including brand recognition and customer satisfaction. It is therefore vital that organisations in the public, private and voluntary sectors embrace social media to unlock new opportunities and enhance their communications.
In order to use social media effectively, it is important that content is focused, thought-provoking and engaging, sharing updates at the right time with the right messaging. From providing engaging anecdotes, airing news analysis and better sign-posting reactive statements, social media is changing the way organisations tell their stories to the world.
Social Media activities
As a team of social media specialists, Sapience will work with you to establish an integrated social media strategy, built from key messaging workshops and integrating audience, brand and competitor analysis.
As well as creating all necessary communications across all social media channels (including company announcements, reactive comment, engaging visuals and PR content), we can also provide training to clients’ in-house teams in how to use social media most effectively to generate new business leads and build lasting relationships with their clients, customers and wider communities.
Most common social media services:
- Creating social media content plans
- Delivering social media training
- Devising social media strategies
- Regularly conducting audience analysis
- Providing real time reactive content
- Generating engaging visuals
- Developing and managing targeted sponsored campaigns
- Integrating social media with wider reputation management and crisis communications strategies
Social media Strategy
A social media strategy must be tailored to every organisation and sector. They must be rooted in a proper understanding of the wider brand, reputation and tone of voice that is to be clearly conveyed.
If you are looking for a good social media agency, it is important to find one that understands your objectives and businesses strategy. You need an agency that can map audiences, understands your competitive market and identify the most effective content to complement your goals.
We’d love to hear from you. You can get in touch with us to discuss your corporate PR needs using this form and we’ll get back to you as soon as feasible.