Articles

When great content was expensive to create, brands had to fight for attention by creating top quality content, oftentimes based on - or accompanied by - desk research. Reach and visibility were key, as most lead conversions would be driven by these efforts. Today, AI can generate huge volumes of content cheaply, meaning content is everywhere and can be produced without much effort or adequate desk research.

You might think the biggest trends shaping PR and communications in the Middle East right now are AI, influencer marketing or the latest social platform. And to an extent, they are, but they are unfolding in a region where ambition and uncertainty now sit side by side.

Below is a guide to some of the most important fintech and fintech-adjacent media outlets operating in the UK today. The right publication can build credibility, reach influential audiences and help shape the conversations which define the industry.

Not all coverage delivers the same type of impact, and not all audiences engage with the same channels in the same way. That’s where it helps to step back and look at the media landscape properly. Instead of thinking in terms of "good" or "bad" coverage, it’s more useful to see it as different tiers, each with its own role.

If you’re going to market - don’t forget your wallet, keys and a robust PR strategy. We outline here the key communications priorities which can help businesses raise capital and transition successfully into life as a public company.

The UK is the leading Western hub for Islamic finance, sitting at the heart of global sukuk markets and international capital flows. London alone accounts for around 40% of hard-currency sukuk issuance worldwide, underpinned by the London Stock Exchange and a mature ecosystem spanning banking, asset management, professional services and fintech.

Personal branding is the reputation you build through your voice online. It is the ideas and vision you share, the conversations you join and the way you show up virtually as a leader. It shapes how people see you in your industry, giving them a sense of who you are, how you do business and the professional value you bring.

Customers want reassurance that their money is safe, regulators want to see accountability and investors want to back businesses they can trust. PR will never fix underlying compliance failures, but it can determine how those issues are understood and judged.

Our approach to beauty PR is rooted in a deep understanding of consumer behaviour and emerging trends. We craft compelling brand stories that resonate, using data-driven insights to ensure your message reaches the right audience. In an ever-evolving beauty landscape, we help brands stand out and build authentic connections that drive lasting impact.

Consumer public relations has never been more strategic. With access to audience made increasingly easy by technology and social media, businesses must be tactful and exacting. With the global PR market expected to grow to more than $133 billion by 2027, the year ahead will be pivotal. 

Social media is now part of the fabric of B2C PR. The opportunity is significant, but so is the complexity. We explain where the benefits lie and why expert handling makes the difference.

Our team have helped clients plan and execute social media campaigns in the UAE to reach key business goals. This article will draw on our decades of collective experience in this market to provide you with some actionable insights on how your company can win solid B2B leads via social media in the region.