What is healthcare public relations?
We consider healthcare PR to be more than simply handling relations with the media. For Sapience and our healthcare clients, it also involves devising multi-channel campaigns, stakeholder relations, online and social media management, copywriting and crisis management.
The importance of public relations in healthcare shouldn’t be underestimated. Even one media training session can make a difference for a startup or healthtech disruptor in an emotionally charged and complex field of endeavor that straddles the public and private sectors. It is also a highly specialist sector, meaning PR in healthcare often plays a vital role in relaying the details of clinical study design, pharmaceutical trial outcomes or patient services to both specialist and generalist audiences.
Some of the best healthcare PR campaigns are those that capitalise on the expertise of healthcare professionals and companies, making this accessible to both lifestyle features writers and highly technical journalists. But at the same time, everyone has a vested interest in healthcare, so being able to communicate effectively with stakeholders, investors, regulators, service users and their loved ones across all the various channels that reach them has never been more crucial.