At Sapience Communications, we know that healthcare is a profoundly emotive issue and embed this understanding at the heart of our services to clients. Whether supporting you in stakeholder management, communicating with service users, advising on public affairs or delivering a social media campaign, we communicate in a humane and accessible way.
“Sapience has worked strategically with us to develop strong and powerful content that has elevated our profile elevated our profile as a key pharmatech player in the in the Lifesciences and Biopharmaceutical sectors on a scale that has been integral to our fast growth. It is an agency with a great mix of consultants who have been able to deliver for us across the broad range of our communications needs.”
Dr Andrew Rut Founder and CEO of MyMeds&Me
Sapience Communications has a breadth of experience clients across the public and private sector, from life sciences companies, to healthtech disruptors, to healthcare providers.
We understand the emotive nature of healthcare PR and the vital role that reputation management plays in the sector. We understand the need to monitor online conversations, reaction and sentiment, but also to anticipate the development of stories and trends in healthcare, including the impacts of public policy and political change.
Sapience Communications includes healthcare PR specialists with strong relationships across the national, healthcare trade and life sciences press, based on a reputation of delivering some of the strongest thought leadership in the sector for our clients.
About healthcare public relations
What is healthcare public relations?
We consider healthcare PR to be more than simply handling relations with the media. For Sapience and our healthcare clients, it also involves devising multi-channel campaigns, stakeholder relations, online and social media management, copywriting and crisis management.
The importance of public relations in healthcare shouldn’t be underestimated. Even one media training session can make a difference for a startup or healthtech disruptor in an emotionally charged and complex field of endeavor that straddles the public and private sectors. It is also a highly specialist sector, meaning PR in healthcare often plays a vital role in relaying the details of clinical study design, pharmaceutical trial outcomes or patient services to both specialist and generalist audiences.
Some of the best healthcare PR campaigns are those that capitalise on the expertise of healthcare professionals and companies, making this accessible to both lifestyle features writers and highly technical journalists. But at the same time, everyone has a vested interest in healthcare, so being able to communicate effectively with stakeholders, investors, regulators, service users and their loved ones across all the various channels that reach them has never been more crucial.
Most common healthcare PR activities
- Branding and strategy activities
- Media relations and media training
- Content writing, including white papers and case studies
- Producing and distributing press releases
- Issues and crisis management, including crisis prevention and preparation
- Reputation management
- Internal communications with staff and service users
Your team at Sapience Communications would consist of public relations and healthcare specialists with extensive experience supporting clients of all sizes across the public and private sectors, who have the track record and industry experience to deliver for you.
We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done.
Healthcare Marketing focusses mainly on simply customer acquisition and direct lead generation tactics, often for specific products and services, whereas public relations in healthcare helps to build and protect your brand reputation across earned and owned media channels.
Healthcare is a high emotive and charged topic. Unlike other sectors, everyone has some interest in health and healthcare services, more so now than ever before. It is also a highly specialist and regulated sector, which means that PR firms with healthcare expertise play an important role in helping journalists to access information and expertise. At the same time, you need to be able to communicate complex information to service users, stakeholders and clients, perhaps more so than in any other sector.
We work directly with our clients to establish clear KPIs and goals for our campaigns across earned and owned media channels, ranging from the coverage numbers, reaching target outlets or online impressions and engagement. We sit down with you to understand your exact needs and establish targets that measure success accordingly.
Understanding any potential reputation threats, your target audience and key goals are at the heart of the best healthcare PR campaigns. We work with you to develop these and plan for success.
It can definitely help to speak with PR companies who are able to build your brand and positive media presence, as well as helping you realise the potential of your own online and social channels (as Sapience does). The online and offline are inexplicably linked we can help you to make the most of both.
Hiring an external agency can be a valuable way to enhance your existing PR operation. We can manage media enquiries and maximise outreach to the press, as well as drawing on our extensive sector-wide experience, knowledge and networks, collaborating with your existing team to best build and protect your brand.
We’d love to hear from you. You can get in touch with us to discuss your corporate PR needs using this form and we’ll get back to you as soon as feasible.