Digital PR is still a fairly new practice in the world of public relations and digital marketing, and many businesses still find it hard to understand the importance it plays in any digital marketing and communications strategy.
The Sapience Communications team has worked with organisations large and small – from challenger brands and start-ups, to some of the largest and most complex organisations across the public and private sectors – planning and executing effective digital public relations campaigns which meet the objectives agreed upon with our clients.
We are a corporate agency with extensive experience of managing campaigns of all sizes – in one market or many – from start to finish and taking care of all the details along the way. We’ll work with you to produce a comprehensive plan that lays out the campaign’s goals, timelines, partnerships, and deliverables – and provide you with progress reports at each stage of the campaign as it unfolds.
Omnichannel, measurable digital campaigns
Visibility and brand trust
Digital PR involves, among other things, gaining high-quality backlinks from websites and online publications, helping your business reach your target customers by placing your business on the websites they visit, the podcasts they listen to and the social media accounts they see.
Ultimately, online public relations positively impacts a website’s search engine visibility and ranking. Static information can be transformed into conversations, and companies can speak directly to their target audience just about any time day or night.
Digital public relations further includes online publications, affiliate marketing activities, online press releases and social media. This means adding your opinions to a breaking news story to capitalise on trending topics in an effort to get noticed and increase brand awareness. While digital PR considered one of the most efficient methods, only 15% of PR experts use it.
Why work with us
Digital PR agencies network with journalists, bloggers and influencers and create online press releases to gain high-quality backlinks, social media exposure and improve SEO.
We will work with you to develop a strategy that will drive success, develop strong backlinks and provide a competitive edge. Sapience has built strong long-term relationships with publications across multiple industries, so we know where to share your content to generate the best possible exposure for your brand.
Digital PR’s mixture of creating high-quality backlinks and raising brand awareness over time creates lead generation and boosts website traffic. By using SEO and analytics tools, we can further monitor and test the success or feasibility of most digital PR strategies, ensuring your business gets those all-important KPIs and helps the stakeholders understand which publications, content, posts and backlinks work for your case.
Digital public relations services
Sapience Communications provides expert services and specialisms to drive success for our clients.
Below are some of the key aspects of our Digital PR service:
- Content placements in online media to create high-quality backlink opportunities
- Networking with journalists and editors to pitch stories and raise interest
- Blogger & influencer outreach and collaboration
- Offline press events or blogger events that aim to create online coverage
- Extensive, multi-faceted digital marketing campaigns
- Sharing and syndicating infographics on social media channels
- Online reputation management campaigns
- Developing and writing advertorials
- On-site and off-site content strategy and SEO
- Keywords and topic research for evergreen content creation
Let’s discuss your online PR needs and how we can help your organisation improve its digital visibility and lead generation results.
Download our whitepaper
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Is digital PR all about content?
Yes. Digital PR is ultimately all about the content because of the way the internet works. It involves applying the principles of PR to digital content – creating content with a unique angle and outreaching to bloggers and journalists in order to get links on relevant websites.
How is digital PR different to SEO?
Different experts propose different definitions and explanations, depending on their specific experience and formation.
To some, digital public relations is nothing else than public relations heavily focused – or adapted – to the digital environment. Instead of the well-known large billboards, we operate with large visual ads on websites, for example.
To others, digital PR is a mixture of public relations (focused on the digital world, of course) and newer activities developed for – and facilitated by – the internet age. For example, content for the web that is often meant to help a website rank in search engines, whereas content for print will be written with other goals in mind. Conversion mechanics and buying habits will also differ greatly in this sense.
To the point, digital PR can refer to increasing the digital footprint of a brand (whether measurable or not) through social media, paid ads, SEO, guest posting, thought leadership and other means, whereas SEO is literally focused on increasing traffic and visibility on the website.
Should we use other digital marketing strategies as well?
YES. Digital PR works along – or as part of – your other digital marketing activities. Digital PR often involves SEO expertise, in-depth social media knowledge, influencer outreach skills, creative materials development and numerous other content marketing activities.
Does digital PR require coding?
Since public relations – whether online or traditional – is a discipline rather than an activity, it may involve different types of works and skills, from producing top-notch written or media content to launching fully-fledged, SEO-friendly websites and managing social media channels, and to developing and maintaining relationships with stakeholders at all levels. But rest assured that, whatever a digital PR campaign may involve, we can undertake these activities for you or train your in-house people to do it.
How long does it take to start seeing results?
Digital PR works in conjunction to your SEO and other PR strategies, so timing of success depends upon a suite of factors and details. But anything from a couple of weeks to a few months is considered normal in terms of seeing initial results. Occasionally, search engines may keep a website under consideration for a longer period of time.
How is price determined?
All organisations and their needs are unique, so we approach this by sitting down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done. Other considerations also exist.
Clients & Case Studies
Healthtech & pharmaceutical
Build authority and influence for this leading pharmacovigiliance technology provider, delivering increased profile in key pharma, specialist and national press.
Sapience helped position the international property developer as a leading partner to local authorities across the UK on diverse projects encompassing regeneration, property investment and development.
Food & drinks
Gunner Cocktails, a luxury beverage company offering a disruptive range of RTD canned cocktails, required a launch strategy for both its alcoholic and non-alcoholic drinks, The Saint and The Sinner.
Not-for-profit & social support
Position Dimensions, one of UK’s largest providers of support for those with learning disabilities and/or autism, as an expert in its field. Lobby government and influential community stakeholders around key issues for those supported, such as voting rights, health equality and representation.
Thoughts and analyses
Traditional VS Modern PR: How different are they?
In the 21st century, the word ‘traditional’ often comes with connotations of being outdated, boring and something belonging to a past era. When it comes to PR campaigns, it is often assumed that the most tech-centric strategies are the ones that should be used 100% of the time. The way people consume media has undeniably changed, yet this does […]
PR Comes in Many Shapes and Forms – All Need to be Strategic
PR is the use of communications to build and maintain relationships between an organisation and its stakeholders – it all just needs to be strategic.
Why Is Social Media An Important Part Of Your PR Strategy?
If you are running a specialist technology business, you need to understand that social media is an essential piece of your overall marketing and PR strategy. Social media is quickly becoming one of the most important aspects of digital marketing and can be used to increase your business visibility. If you would like to understand […]