Consumer PR – Driving Success for Consumer Brands
Public Relations & Digital Marketing Services for the Consumer SectorWe deliver media relations and digital marketing strategies that help consumer brands across the sectors to achieve their business goals. Whether you want to launch a new product or venture, or to grow an established brand, Sapience’s team of experts will help you succeed.
Elevating consumer brands
With so many competing voices across a growing number of channels – from traditional media to viral marketing – it is more important than ever for businesses to develop a clear brand and ensure that it reaches the audiences that matter.
Sapience’s consumer PR and digital marketing service uses creative initiatives, matchless storytelling, and data-driven strategies to accomplish this for a wide variety of companies.
Sapience has been an invaluable help in building our brand – securing regular coverage in in the national and leading consumer titles where we want to be seen.
– Lilly Krupa, Head of Brands & Events, Burgh Island Hotel
Consumer PR Services
We are an award-winning consumer PR and digital marketing agency, offering a broad suite of services to help you elevate your brand in this industry.
Creative campaigns
Our team of seasoned PR professionals can plan and execute exciting public engagement campaigns that will distinguish you from the competition and directly reach your target consumers.
Media relations
Sapience will use its extensive contacts with national and consumer titles to secure coverage for your product or service, and to raise the profile of your company’s key people.
Sapience’s team of copywriters and digital media specialists can supply you with regular posts for your social media, ensuring that you are communicating your core message across different channels.
Our digital marketers will plan and execute lead generation campaigns to secure you a consistent pipeline of new business. Our digital marketing methods will connect you with the customers you want to reach.
Sapience can build partnerships between your brand and prominent social media influencers, giving you heightened access to new audiences and powerful endorsements of your product or service.
Digital public relations and content marketing are constants in our integrated multichannel campaigns and can play a serious role in driving new business for consumer brands.
Why Sapience
Sapience’s team of seasoned ex-journalists, creative minds, and innovative marketers know how to build and maintain a consumer brand.
We have a proven track record of helping businesses in the consumer sector reach their goals. Sapience will position your company for success with consumers, crafting a clear and compelling narrative about your product or service.
Our experienced team can get top consumer and national titles interested in your company, securing coverage for your products and services, announcements, and key people. We have decades of collective experience in creative initiatives and campaigns that can connect your business directly with the consumer. Our team of marketers can use innovative digital tools to secure you hard leads from your target customer base.
Multiple Consumer PR Verticals
We operate across a good number of verticals in the consumer sector, both in the UK and internationally, helping brands grow and secure their positions in a highly competitive market.
Sapience provides specialised public relations for the wellness sector, enabling brands to succeed in a competitive landscape. By utilising customised strategies, increasing media exposure, and initiating influencer collaborations, we create genuine influence throughout the wellness industry.
We know what it takes for a fashion line to succeed in this often-frenetic industry. Our seasoned team of PR professionals will grow your brand: securing you coverage in key titles, publicising your events, and connecting you with the audiences that matter.
Our team of experts knows what customers and the media respond to in these sectors. Each beauty product is unique, and we can communicate this to the consumer in a way that will capture their imaginations.
Bespoke PR strategies for consumer brands
The consumer sector is of course highly varied, with many different types of companies across multiple verticals. As such, we’re happy to work to a wide range of client briefs – whether it’s a short-term project to launch a new product or service, or a long-term strategy to build up a brand. Each of our engagements with a client begins with a bespoke overarching strategy for them, which will inform what we do throughout.
Our approach is multipronged, based on the understanding that the modern consumer landscape is highly diffuse. Each of our services complement one another, reaching different types of audiences to drive awareness and build your brand.
We build brands for consumer businesses based on a sound appreciation of their place in the market, and what makes them unique. Our multi-disciplinary approach raises awareness, creates distinct brand identities for products and services, and drives commercial success.
– Shubhi Grover, PR Director, Sapience Communications
Contact us
If you are looking to amplify your B2C voice in the industry, please use the form below to get in touch for a free, confidential discussion.
Frequently Asked Questions
Which consumer sector verticals do you provide services for?
Nearly all of them. Our experienced team has worked with companies across multiple B2C and B2B sectors – ranging from fashion and beauty, to hospitality, arts and beverages.
How do you measure success?
To ensure that you are getting value for your investment, Sapience uses a variety of digital tools to track metrics such as views, user engagement, click-through rates for digital marketing, and leads.
Do you offer more general corporate PR services for consumer businesses?
Yes, we also offer services to businesses such as media training, enterprise technology, education, investor relations, cleantech, and crisis communications.
Make an enquiry
If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.
Clients & Case Studies
Discover how we helped our clients become more successful. See more case studies.
