Charity and Public Sector PR
Charities and public sector organisations have at their heart a purpose and mission that makes them special. Their communications requirements are special too. Often, they are operating under constrained budgets, with ever increasing political and media scrutiny. Their public and media relations therefore have to be sensitive to highly emotive circumstances, proactive in taking stakeholders with them, and compelling enough to cut through an increasingly noisy public discourse – especially on social media. This is the approach which Sapience embeds in all its work for charitable and public sector clients.
Sapience Communications has worked with a broad range of charities, not-for-profits and purpose-driven organisations across the public and third sectors.
We understand the emotive nature of charity and public sector PR and the vital role that reputation management plays. We also appreciate the need to monitor stakeholder reaction and the broader political context in which many organisations operate, including not only public policy changes but how the actions of peers in the same sector can influence public and media sentiment.
Sapience Communications includes charity and public sector PR specialists with strong relationships across the national, third sector and public sector trade press. We are passionate about working for organisations committed to making a difference.
About Charity and Public Sector public relations
What is charity and public sector PR?
We consider public relations for charities and public sector organisations to be about more than simply press releases. For Sapience and our clients, it includes a full spectrum of communications activity – from stakeholder relations, to digital and social media campaigns, to crisis and issues management.
Public relations is not simply a “nice to have” for charities and the public sector. From proactively helping with advocacy campaigns or fundraising, to responding to attacks on an organisation’s competence which threatens to destabilise operations, effective PR can mean the difference between success and failure.
In our experience, the best charity and public sector PR campaigns are those that recognise the uniquely emotive nature of the work undertaken by purpose-driven bodies. That means communicating sensitively but consistently the reasons for an organisation’s existence, and the difference that they make.
Most common activities
- Media relations and media training
- Stakeholder mapping
- Communications strategy creation
- Issues and crisis management, including crisis prevention and preparation
- Liaising with local government and national government stakeholders
- Internal communications with staff and service users
Your team at Sapience Communications would consist of charity and public sector PR specialists with extensive experience supporting clients of all sizes and who have the track record and sector knowhow to deliver for you.
We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done.
Charity and public sector PR is often highly emotive. The views of donors or taxpayers have to be constantly taken into account, and communications should always prioritise explaining how an organisation’s activities relate back to its core mission and purpose.
We work directly with our clients to establish clear KPIs and goals for our campaigns across earned and owned media channels, as well stakeholder engagement. We sit down with you to understand your exact needs and establish targets that measure success accordingly.
Understanding any potential political and reputation threats is key, but so is mapping all your stakeholders so that you can not only tailor communications to them, but you can move quickly to engage with them as an when the need suddenly arises (especially in a crisis).
Many charities and public sector organisations regularly hire external agencies so as to scale up their communications capabilities for specific campaigns or in times of crisis. A PR firm with deep sector experience can also bring fresh perspectives and share learnings from other organisations which have faced similar communications issues.
We’d love to hear from you. You can get in touch with us to discuss your corporate PR needs using this form and we’ll get back to you as soon as feasible.