What is charity and public sector PR?
We consider public relations for charities and public sector organisations to be about more than simply press releases. For Sapience and our clients, it includes a full spectrum of communications activity – from stakeholder relations, to digital and social media campaigns, to crisis and issues management.
Public relations is not simply a “nice to have” for charities and the public sector. From proactively helping with advocacy campaigns or fundraising, to responding to attacks on an organisation’s competence which threatens to destabilise operations, effective PR can mean the difference between success and failure.
In our experience, the best charity and public sector PR campaigns are those that recognise the uniquely emotive nature of the work undertaken by purpose-driven bodies. That means communicating sensitively but consistently the reasons for an organisation’s existence, and the difference that they make.