Crisis communications (sometimes referred to as crisis management) is about controlling as much as possible the way a negative situation is perceived.
The starting point for any effective crisis communications is to accept that, even after doing everything you can to prevent them, crises will occur. It is therefore vital to not only plan for them as much as possible in advance, but to know which audiences will take an active interest in the news and what you will say to them.
But crisis communications is not a reactive-only insurance policy. It means taking proactive measures to engage with and build relations with stakeholders, developing trust and ensuring that you achieve a fair hearing when responding to criticism and negative headlines in future.
And just as good crisis communications begins well before any crisis occurs (in investing in crisis prevention, planning and preparation), effective crisis comms does not end once a crisis has been resolved. Instead, good crisis communications involves constantly learning from events and mistakes as they occur. The Sapience team will help you to do this by providing constant monitoring and analysis of crises, as well as advising on future crisis communications strategies and providing crisis management training.