Objective
StrikeX wanted to position itself as one of the UK’s leading blockchain start-ups and promote the launch of its flagship wallet product.
Activity
Sapience raised StrikeX’s profile by developing creative thought leadership and delivering expert commentary on the blockchain industry across both national and blockchain trade publications. Furthermore, Sapience organised and executed a publicity campaign to promote the launch of StrikeX wallet by projecting a range of eye-catching media content across central London.
Outcome
The profile of StrikeX and its wallet were significantly enhanced due to the global media coverage which the launch received. The wallet went on to successfully launch on the Apple and Google app stores with 2,000 downloads in the first two weeks.
Case studies
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