Through the close examination of a client’s existing image, their strengths & weakness and their unique selling point, public relations (or ‘PR’) involves creating bespoke media strategies to help clients build their reputations, generate sales and meet their business goals.
Forming and leveraging relationships with key media contacts in order to carefully position specifically produced content on particular media platforms, be that print, broadcast or online.
With a wealth of public relations expertise, Sapience understands how to craft a message with authority, flair and speed. With our strong relationships across all forms of media, we know which outlets are right for your story. We give our clients the edge by anticipating what relevant journalists, editors and influencers are looking for. And we endeavour to find every opportunity to let our clients lead their side of the debate.
Public Relations can effect change
Nuturing interest for your business
Public relations are often confused with the related, but distinct, field of advertising. Whilst both seek to promote organisations and individuals, PR’s ‘earned’ approach to building reputations is what crucially distinguishes it from its ‘owned’ cousin: PR operates by persuading media outlets to run a story that has been framed as newsworthy, as opposed to simply paying for it to appear as an advert.
Effective public relations services also rely on strong media relations, in addition to the creative and analytical skills needed to create newsworthy content. To secure coverage, public relations services professionals must identify journalists likely to be interested in the story and then persuade them to run with the desired message. The more interesting or relevant the message might be to the media outlet’s readers, the easier it is to secure coverage.
Media outlets will be more interested in publishing stories about well-known organisations making a real impact on their audience. So, although strong analytical, creative and media skills are essential to effective public relations services, making a difference has an important part to play in building a company’s reputation.
Whilst generally applicable PR tactics can help day-to-day operations, a bespoke public relations strategy is fundamental to improving a client’s reputation and boosting business. Each client is unique and so each client’s public relations services needs will be different.
Sapience recognises that a tailored and insightful approach is vital to PR success. Our results-driven and experienced team have provided exceptional service to companies of varying sizes across multiple sectors.
We have created unique strategies for clients including leading research firm Edison Group, investment manager Triple Point, healthtech firm Doctor Care Anywhere, built environment developer Kajima Corporation and flexspace provider Office Space in Town.
A good public relations strategy begins with sector-specific media research, before sitting down with clients to discuss their goals and set appropriate targets to support them.
Sapience supports this analysis by leveraging established relationships with journalists, detail media monitoring and a flair for creative and impactful thought.
What you can expect from us
- Identifying clients’ desired public image
- Creating clients’ key messages
- Pinpointing target audiences
- Researching media outlets
- Building relationships with journalists and media publications
- Keeping up-to-date with industry trends and events
- Generating media coverage ideas
- Investigating comment opportunities for clients
- Drafting comments, posts, press releases and by-lines
- Pitching clients to key conference organisers and press contacts
- External Communications
- Media Strategy, Media Relations, Media Monitoring and Media Research
- Industry Research and Audience Mapping
- Content Marketing and Digital Marketing
- Social Media Management, Crisis Management and Reputation Management
- Thought Leadership
- Brand Positioning and Brand Advocacy
- Image Consulting
- Competitor Analysis
Our results-driven team has extensive PR experience across multiple industries, both online and offline. We’d love to hear from you.
Download our whitepaper
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Why should you work with Sapience?
Your team at Sapience Communications would consist of public relations specialists with extensive experience supporting clients of all sizes across the public and private sectors, who have the track record and industry experience to deliver for you.
How is pricing determined?
We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done.
What is the difference between PR and Marketing?
Marketing focusses mainly on simply customer acquisition and direct lead generation tactics, often for specific products and services, whereas public relations helps to build and protect your brand reputation across earned and owned media channel
How do you measure the results for PR campaigns?
We work directly with our clients to establish clear KPIs and goals for our campaigns across earned and owned media channels, ranging from the coverage numbers, reaching target outlets or online impressions and engagement. We sit down with you to understand your exact needs and establish targets that measure success accordingly.
What should a solid public relations strategy take into consideration in the planning phase?
Understanding any potential reputation threats, your target audience and key goals are at the heart of the best PR campaigns. We work with you to develop these and plan for success.
Do I need a PR firm for online and offline media?
It can definitely help to speak with PR companies who are able to build your brand and positive media presence, as well as helping you realise the potential of your own online and social channels (as Sapience does). The online and offline are inexplicably linked we can help you to make the most of both.
Should I still use a PR firm if my company already has an in-house communications function?
Hiring an external agency can be a valuable way to enhance your existing PR operation. We can manage media enquiries and maximise outreach to the press, as well as drawing on our extensive sector-wide experience, knowledge and networks, collaborating with your existing team to best build and protect your brand.
You are in excellent company
Discover how we helped our clients achieve success.
Research and Investor Relations
This leading economic research consultancy wanted to increase awareness of its newly-launched “ESG Edge” service, which provides an internal benchmarking tool for clients looking to assess and improve their ESG credentials.
Cavendish, the UK’s leading sell-side M&A adviser and a globally-active business, wanted to boost its profile with an intelligent and strategic PR and communications strategy for its deal flow and partner expert commentary.
Sapience helped position the international property developer as a leading partner to local authorities across the UK on diverse projects encompassing regeneration, property investment and development.
What is business communication?
In business, excellent communication is essential if you are to translate your vision into reality and influences how your business operates both internally and externally.
What makes a good Public Relations proposal?
For an agency, a request for a proposal presents an exciting opportunity to showcase skills, creativity and experience. But to win the business, a proposal must be compelling.
Connecting with audiences in the age of the impersonal
Marketing guru Al Ries once said, “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” It’s true.
Elevating your PR through a variety of voices
At Sapience, we know that exceptional PR is built from strong, consistent messaging that reflects the core values of a business. So, it may seem counterintuitive to suggest that using a variety of voices can be key to elevating communications – why use several spokespeople when you can use just one? However, using different voices […]