As a leading tech PR agency, we work with clients both on short-term tactical projects lasting a few months, to long-term retainer work. Either way, our approach is always to start with the overarching strategy. We frame the work within that strategy to ensure consistency of message and focus, and to achieve the desired strategic objectives.
We specialise in PR for technology companies, including profile raising, messaging development and strategic communications, all critical in giving clients a voice within a regulatory framework, but also in a broader communications context. Clear messaging and good communications has never been so important, and customers expect companies to take positions on social issues that go beyond their core business areas.
As we have seen in recent years, ethics and governance, data privacy and regulation, product quality and intellectual property, and also trade and geo-politics can be significant areas of risk. Thinking ahead, along with having the right protocols and contingency plans in place, is an important part of being able to manage and mitigate risk. We can help with that.
Our approach is to develop a tech PR strategy tailored to suit the specific needs of the client. Broadly speaking, we seek to build awareness among target audiences to create familiarity that leads to acceptance. This is particularly important for young companies and, in turn, opens the door to adoption.