Objective
Raise the profile of CHEC and its newly launching sites across the UK to optometrists, showcasing its expertise in delivering ophthalmological care.
Build local awareness among the public of alternative choices in providers for ophthalmology treatment in order to reduce backlogs and improve patient outcomes.
Activity
Sapience conducted a programme of thought leadership to showcase the importance of community healthcare centres to take pressure off the NHS and address acute areas of backlog, such as ophthalmology and endocscopy.
Case studies developed to showcase the value and impact delivered by CHEC’s support for the NHS, ensuring patients are seen quickly and treated efficiently.
Managing robust pipeline of news from the organisation as it launched new sites, promoting the launch to build local awareness among optometrists, public and key healthcare partners.
Outcome
Significantly enhanced local brand awareness around new sites across the UK, supporting growth in patient lists.
Increased authority and recognition as invaluable partner to the NHS, helping to reduce pressure on key services and ensure quality care.
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