Digital Marketing Services
An effective digital marketing campaign starts with a good idea, but it also involves navigating a labyrinth of logistical considerations.
Digital Marketing Strategy
It requires mastery of four arenas: the creativity and flair to help your campaign make a real impact, an overarching strategy that is based around key goals, knowledge of digital software and the professionalism and organisational skills to execute it seamlessly.
The Sapience Communications team has worked with organisations large and small – from challenger brands and start-ups, to some of the largest and most complex organisations across the public and private sectors – planning and executing effective PR services and digital marketing campaigns which meet the objectives agreed upon with our clients.
We are a corporate agency with extensive experience of managing campaigns of all sizes – in one market or many – from start to finish and taking care of all the details along the way. We’ll work with you to produce a comprehensive plan that lays out the campaign’s goals, timelines, partnerships, and deliverables – and provide you with progress reports at each stage of the campaign as it unfolds.
About PR and Digital Marketing
About PR and digital marketing
A digital marketing campaign is a programme of marcomms activity that covers a specific timeframe and is orientated towards specific goals. All effective campaigns start with an end goal.
An understanding of your target audience is integral to the success of any PR and digital marketing campaigns. This target persona will shape the content that you create and the channels through which you distribute it. Meanwhile, your budget and timescale are key logistical considerations that will have a significant bearing on the outcome of a campaign, regardless of how good your content is.
When it comes to crafting content, the key to attracting attention is to provide a hook that can latch on to issues of contemporary interest. Coming up with those raw and creative ‘outside the box’ ideas will make everyone stop and look at businesses both big and small.
Organisations that neglect to plan their PR and digital marketing campaigns often find themselves at a disadvantage. Effective PR and digital marketing is more than just putting your name out there – how you do it matters.
As PR and digital marketing experts, Sapience will work with you on campaigns that will raise your corporate profile among key audiences and assist you in meeting goals.
The team at Sapience has a wealth of experience in providing impactful PR and digital marketing campaigns, having successfully worked with clients including leading AIM broker finnCap, the Criminal Bar Association and executive search firm Hedley May.
Our digital marketing practices are built around insight. We test content to ensure it is optimised for each specific channel and targeted to your audiences, and use data and analytics to make strategic recommendations regarding where your content should be published. We will ensure everything runs in synchronicity.
The Sapience team has exceptional experience in drafting compelling news announcements and approaching target journalists in both the national and specialist sector press. We have a strong track record in securing interview opportunities that will establish senior spokespeople from your company as thought leaders in target sectors.
Common digital marketing services
Digital marketing campaigns are a timely process; it can be several months before the efforts begin to see results.
We will maintain and manage the process the entire way, releasing different campaigns strategically to maximise potential leads, awareness and more.
Throughout the process, here are some of the common digital marketing and PR services we will provide:
Our results-driven team has extensive experience of content marketing and digital marketing across financial services, property, technology, hospitality, beauty, education, transport, tourism, health, and construction, to name just a few of the sectors of which we have.
Why should you work with Sapience?
We are a team of PR and digital marketing experts, with extensive experience of managing campaigns from conception through to completion and ensuring optimal performance at every stage in between.
How is pricing determined?
We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done. Unfortunately is close to impossible to set a predefined price since every context, organisation and audience is unique.
Why do you need PR and digital marketing campaigns?
Managing your public and media relations should be an ongoing activity, but it is important to break this down into specific tactics and schedules in order to meet short-, medium-, and long-term company goals. A properly planned campaign increases your chance of meeting those goals by positioning you to engage more effectively with key audiences.
How do you determine which journalists to contact?
We have strong relationships with many journalists at multiple publications spanning a range of sectors. We will use our experience, and your feedback, to generate a list of national and sector-specific media outlets which we can target with relevant content that stands the best chance of receiving coverage.
What is the difference between a PR campaign and a PR plan?
A PR campaign is a programme of activity which covers a specific timeframe and is orientated towards specific goals. A PR plan tends to be a longer-term initiative, which can cover multiple campaigns. Sapience can help you develop a campaign that remains consistent with your broader PR plan and communications strategy.
What is a communications strategy?
A communications strategy is the approach that guides your PR and digital marketing activity within a given campaign and should be consistent throughout your PR plan. Maintaining a coherent strategy for your campaign is vital to ensuring that it successfully reaches and resonates with key audiences.
Is lead generation part of a PR and digital marketing campaign?
If desired, lead generation can form part of a campaign. Our digital marketing specialists can help you use social media and purpose-built lead generation platforms to identify and engage new leads which can help grow your business.
How do you measure success?
Sapience will work with you to determine your business goals and develop a series of KPIs based on this approach. Sapience can also deliver regular reports that analyse and assess the key metrics measuring the performance of your campaign at its various stages. We take extra care to provide and ensure we work with trustworthy data that can translate into actionable goals.
Clients & Case Studies
Here are just a few of our very valued clients. Discover how we helped provide digital marketing support to help their business become more prosperous.
The leading investment consultancy, wanted to announce that, with twelve others, the firm had become a signatory of the new Net Zero Investment Consultants Initiative with an international media campaign.
Flexible Workspace Providers
Sapience helped build BizSpace’s, the UK’s leading provider of regional flexible workspace, profile as the go-to partner for businesses looking to transition to a ‘hub-and-spoke’ model through an effective media relations programme.
Research and Investor Relations
This leading economic research consultancy wanted to increase awareness of its newly-launched “ESG Edge” service, which provides an internal benchmarking tool for clients looking to assess and improve their ESG credentials.
Thoughts and analyses
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