Objective
Innovative renewable energy company VivoPower approached Sapience to help the senior management showcase to the market their change in strategy.
Essentially the business was changing from being focused on traditional solar panels to producing electric vehicle transformation kits.
Activity
As VivoPower is Nasdaq-listed, Sapience took a market-led approach, reaching out to both institutional and retail investment platforms, media titles and social channels.
Sapience also supported VivoPower’s deal announcements as well as targeted thought leadership pieces to further position the firm as an innovator in the electric vehicle sector.
Outcome
Overall increase in brand awareness through a stream of commentary and thought leadership, which positioned Vivopower’s senior team as experts in the electric vehicle sector.
The increasing recognition of Vivo Power’s change in strategy helped the firm with its investor relations effort to reach out to new institutional investors and improved its market perception.
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