As a leading property sector PR agency, we work with clients on both short-term projects lasting a few months and long-term retainer work. Either way, our approach is always to start with the overarching strategy. We frame the work within that strategy to ensure consistency of message and focus, and to achieve the desired strategic objectives.
Much of the work we do for property sector clients centres on thought leadership, content development and media relations. We also deliver bespoke work on messaging, advocacy and media training, along with news hijacking and seeding stories with relevant media. An important part of the work we do is ongoing media liaison through which we can position our clients as the go-to sources for journalists, and in turn enhance their media profile. We know from experience that new design and technology will often trigger media interest – but the trick is to tell these stories in clear, concise, compelling and culturally relevant ways.
Building good relations between property clients and the media is therefore a very important part of our role. Property is a sector where unexpected issues can arise very quickly. We believe that having good existing media relationships is an important part of mitigating risk. Alongside that, however, we make it our job to stay on top of the industry trends, regulation and other issues, and keep our clients informed.
The profile of clients obviously varies so their needs vary, but broadly speaking, the Sapience approach is to build awareness among target audiences to create familiarity that leads to acceptance, then adoption.