Leading London-based serviced office provider, Office Space in Town (OSiT), wanted to raise its corporate profile, as well as the profile of the burgeoning serviced office sector, with a multi-channel communications strategy.
Sapience began with consistent engagement with key trade media, building awareness and trust with influential journalists, enabling us to deliver a consistent profile around key news announcements and thought leadership initiatives. Building on this firm foundation Sapience pursued opportunities, both proactively and reactively, for expert comment on breaking industry stories, further driving OSiT’s brand recognition. Regular profiling of OSiT leadership has also reinforced the organisation’s reputation for quality and authority in an increasingly crowded market.
This was complemented by the planning and coordination of powerful multi-channel strategies which reflected OSiT’s evolving key messaging. This messaging was consistently revisited with the client to ensure that it reflected the latest company updates and industry trends.
Sapience positioned OSiT as sought-after specialists on issues facing the commercial real estate (CRE) sector, while raising the profile of the serviced office industry. Sapience leveraged multiple members of the company’s management team as expert spokespeople on themes from workers’ wellbeing, to the future of office design, and secured media opportunities in print, online, podcasts, and at industry events.
Find out how we helped OSiT raise its corporate profile, as well as the profile of the burgeoning serviced office sector, with a multi-channel communications strategy.
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