Objective
Bfinance, a leading investment consultancy, wanted to highlight its expanding ESG priorities and announce that, with twelve others, the firm had become a signatory of the new Net Zero Investment Consultants Initiative (NZICI) with an international media outreach campaign.
Activity
Sapience secured an exclusive with top-tier trade publication IPE and helped to secure more than 40 pieces of coverage across national and trade press.
Using its extensive knowledge of the institutional and ESG investment press, Sapience managed the distribution, sell-in and execution of the press release.
Outcome
Widespread coverage raised bfinance’s profile and placed the consultancy front and centre of discussions around asset management and ESG pledges. Further coverage secured included Reuters, P&I, Bloomberg Green, FundFire, Responsible Investor, Professional Pensions and Pensions Age.
Find out how we helped bfinance to highlight its expanding ESG priorities and announce that with twelve others, the firm had become a signatory of the new Net Zero Investment Consultants Initiative (NZICI).
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Our results-driven team has extensive experience of content marketing and digital marketing across financial services & fintech, property, healthcare, and charity, to name just a few of the sectors of which we have.
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