Flexible Workspace Providers
Sapience helped build BizSpace’s, the UK’s leading provider of regional flexible workspace, profile as the go-to partner for businesses looking to transition to a ‘hub-and-spoke’ model. As ‘hub-and-spoke’ became increasingly popular with large corporates, looking to decentralise and open regional offices to accommodate their workers’ desires for flexibility, minimal commute and a space designed with health and safety in mind, BizSpace tasked Sapience with positioning them as experts in the property sector.
To achieve this, Sapience developed an extensive marcomms strategy incorporating a variety of media sectors and mediums – namely, thought leadership, expert commentary and briefing opportunities both regionally and nationally.
Building from BizSpace’s already positive reputation within the sector, Sapience utilised its extensive contacts in the property, facilities management, HR, business and national press to execute an effective media relations program. The majority of this program consisted of proactive outreach, looking to build the profile of key BizSpace spokespeople and position them as expert thought leaders.
Sapience was highly successful in raising awareness of BizSpace’s offering and did so amongst key target audiences. Powerful thought leadership, expert commentary and briefings were secured across sector, regional and national press, including a letter in the Financial Times, and more widely in facilities management, business and HR press, including extensive online and print coverage in Property Week.
Find out how we helped BizSpace build its profile as the go-to partner for businesses looking to transition to a ‘hub-and-spoke’ model.
Leading London-based serviced office provider, Office Space in Town (OSiT), wanted to raise its corporate profile, as well as the profile of the burgeoning serviced office sector, with a multi-channel communications strategy.
Sapience helped position the international property developer as a leading partner to local authorities across the UK on diverse projects encompassing regeneration, property investment and development.
Social Impact Real Estate
The innovative social-impact real estate company wanted to spread awareness of their life-changing work around affordable housing and raising the profile of their expert leadership as authorities on the social housing sector.