ESG Communications & Digital Marketing
Sapience is a specialist ESG PR & marketing agency helping companies of all shapes and sizes to deliver their sustainability messages and cut through the noise in an increasingly crowded and competitive space.
ESG programmes are rising rapidly up the list of priorities for organisations large and small, with investors, consumers, and regulators increasingly favouring businesses with a demonstrably responsible strategy. Issues of sustainability are therefore essential for a successful ESG communications strategy, but they can be extremely difficult to navigate, encompassing subjects as diverse as renewable energy, cleantech, food waste, and human rights. At Sapience Communications, we specialise in turning these complex issues into a clear, effective environmental communications strategy.
“Sapience has played a key role in helping to build Triple Point’s profile as an investment business that has sustainability at its core. The consultants’ strong media relations and digital marketing skills have been fundamental to our ability to communicate effectively our ESG credentials to all our stakeholders.
In particular, the campaigns around two key initiatives to help develop a more sustainable UK economy and environment, our Impact EIS and our leading role in the Government’s Heat Network Investment Project, have been very successful in highlighting our expertise in these areas.”
Harry Penberthy – Head of marketing at Triple Point
Tailoring messaging is crucial
The Sapience Communications team has worked with organisations large and small – from challenger brands and start-ups, to some of the largest and most complex organisations across the public and private sectors – and all of them need to build their ESG and environmental communications awareness into their brand to maintain positive reception among key audiences.
We are a specialist ESG PR and marketing agency, offering communications consulting services that help our clients to establish themselves as agents of positive change in their sectors. We can help you to develop an ESG communications strategy that highlights your corporate social responsibility by establishing key KPIs to measure the success of your ESG marketing and PR efforts on these issues.
Our results-driven team is extremely well-versed in environmental communications across financial services, property, technology, hospitality, beauty, education, transport, tourism, health, and construction, to name just a few of the sectors of which we have experience.
But regardless of sector, tailoring messaging is crucial, as with any environmental communications strategy. Internal and external communications should make clear how incorporating ESG ambitions is a positive investment in the long-term health of a business. Whether pivoting to clean energy or improving representation at senior level, we can help ensure that your ESG PR enhances your profile effectively.
Taking environmental communications to the next level
ESG PR is a strategy designed to enhancing the profile of an organisation’s responsible activity. It is an increasingly important part of any company’s corporate social responsibility strategy.
‘Sustainability’ is now a word on everyone’s lips – regardless of their sector – and it is vital for businesses of all types to be able to illustrate their commitment to creating positive change through their operations. Organisations often refer similarly to ESG, which encompasses social and governmental as well as environmental awareness. All of these are key to establishing your PR credentials because a lukewarm position on these issues will rapidly become untenable in the 21st century.
Millennials are beginning to make their presence felt in a myriad of sectors, so organisations will benefit from considering the implications of the three-quarters of millennials who judge companies by their eco-friendly efforts. While many businesses work hard to improve their effects on our society and our planet, public relations focused specifically on environmental communications are often underused. Successful communications must reach and resonate with target audiences and may strike a more emotional tone.
Organisations might find themselves at a disadvantage if they don’t engage with ESG marketing and PR, as they fail to strike the right notes with the audiences that matter. Sapience can help tailor a pitch-perfect ESG PR and digital marketing strategy placing your sustainability credentials at the centre of your brand – where they should be.
What To Expect
Sapience will work with you on a strategy to help drive success and provide a competitive edge, by enhancing your profile on the ESG issues which matter most to stakeholders. Examples of where we have helped enhance our clients’ ESG PR include:
Examples of where we have helped enhance our clients’ ESG PR:
- Raising the profile of a ‘parking-tech’ disruptor that reduces emissions in cities by easing congestions caused by inefficient parking
- Providing a sustainability-led architecture practice with a platform to discuss the social and environmental benefits of embracing new construction technologies
- Securing opportunities for an iconic boutique hotel to voice their commitment to sourcing produce locally
- Helping a best-in-class broker launch its ESG PR scorecard and subsequent partnership with a fintech firm
- Crafting thought leadership content to support an international property group in promoting sustainable development solutions for the NHS
- Positioning spokespeople at an IT solutions provider as authoritative voices on how to build ESG into the offices of the future
We Take An Integrated Approach
As a team of ESG PR specialists, Sapience will work with you on a strategy which will help drive success and provide a competitive edge, by enhancing your profile on the ESG issues which matter most to stakeholders.
At Sapience Communications, we specialise in ESG-focused campaigns, thought-leadership, messaging and strategic communications, all of which are critical in communicating our client’s ethics, services and practices. Clear communications have never been so important to demonstrate to customers the position that a company takes on social issues.
Tailoring messaging is crucial, as with any communications strategy. While consumers may be well aware of the benefits of sustainable development commitments, stakeholders equating ESG with ‘cutting back’ may express concerns about return on investment. Internal and external communications should make clear how incorporating PR ambitions is a positive investment in the long-term health of a business. Whether pivoting to clean energy, cleantech or improving representation at senior level, we can help ensure that your credentials enhance your profile effectively.
Feel free to get in touch with us for a friendly discussion about your next project.
Frequently Asked Questions
Why should you work with Sapience?
We are a team of sustainability PR specialists, with extensive experience of translating corporate social responsibility strategies into readily communicable messaging to key audiences.
How is pricing determined?
We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done.
Why do you need sustainability comms?
Quite simply, organisations cannot afford to neglect their sustainability credentials in the 21st century. Even those with an already strong commitment to sustainable development will pay a high price if their corporate responsibility is not communicated effectively to stakeholders.
What is the best way to communicate corporate responsibility?
There is no one-size-fits-all approach to showcasing corporate responsibility for key audiences. However, social media will likely be an indispensable tool in your arsenal, as its younger, tech-savvier users drive much of the conversation which shapes the ESG agenda of each sector.
What is the ‘greenwashing’?
Greenwashing occurs when an organisation overstates its commitment to sustainability in the hope of gaining favour with stakeholders. Misleading audiences in this way is likely to fail under scrutiny, with predictably disastrous results for corporate profile. A far better strategy is to communicate your corporate responsibility accurately, while playing to your particular strengths. We can help you do just that.
How do you measure success?
Sapience will work with you to determine your business goals and develop a series of KPIs based on this approach. Sapience can also deliver regular reports that analyse and assess the impact of an ESG communications strategy on your corporate profile.
Clients & Case Studies
Discover how we helped our clients achieve their business goals across a number industries and audiences.
PlanetWatch, an innovative air-monitoring technology developer, approached Sapience as a newly launched CERN-spin off that wanted to build its profile globally to expand its air monitoring network. Local and national governments internationally, as well as key environmental partners, were major stakeholders that PlanetWatch wanted to target.
Innovative Investment Manager
Sapience assisted this leading investment manager in its evolved positioning as an ESG-focused investor, communicating the wider story of the full range of their sustainability investments, products and initiatives.
Research and Investor Relations
This leading economic research consultancy wanted to increase awareness of its newly-launched “ESG Edge” service, which provides an internal benchmarking tool for clients looking to assess and improve their ESG credentials.
Thoughts and analyses
ESG credentials: The phrase that launched a thousand think pieces
ESG (environmental, social and governance) credentials as a fundamental component of a successful modern business are not going anywhere and will only play a greater role in the post-pandemic shift. In the investment community, adopting ESG strategies has been vital to securing long term support from an institutional and retail investor base increasingly more aware […]
Don’t forget the ‘S’ in ESG
People can have a tendency to forget about the ‘S’ in ESG. For a business to stand out amongst its competitors and not get left behind, the S (social) also needs to be addressed.
Hedge funds ignore value opportunities in the ESG narrative constellation
However embedded or impenetrable a specific narrative seems to be, understanding its structure means its trajectory can be changed. Hedge fund managers and their investor relations teams must analyse and understand how the narratives surrounding their businesses and investments are constructed, how they mutate and how they can enter them most productively. If they don’t, […]