PlanetWatch, an innovative air-monitoring technology developer, approached Sapience as a newly launched CERN-spin off that wanted to build its profile globally to expand its air monitoring network.
Local and national governments internationally, as well as key environmental partners, were major stakeholders that PlanetWatch wanted to target.
Sapience took a data-focused approach to media activity, showcasing the value that insights into air quality and pollution could bring to governments and institutions.
PlanetWatch’s founder was profiled as a pioneer in bringing together the world’s first comprehensive blockchain-based network at the forefront of air pollution control.
To support consistent event attendance and participation, Sapience provided pre-, during and post-event support, including engagement with attending journalist, thought leadership and talking points.
Profile of PlanetWatch was enhanced across key government and environmental media.
Global top tier coverage secured that significantly boosted authority and showcased PlanetWatch’s successes and major projects.
Increased brand awareness through programme of consistent expert commentary and event participation.
Other case studies
Food & drinks
Gunner Cocktails, a luxury beverage company offering a disruptive range of RTD canned cocktails, required a launch strategy for both its alcoholic and non-alcoholic drinks, The Saint and The Sinner.
Healthtech & pharmaceutical
Build authority and influence for this leading pharmacovigiliance technology provider, delivering increased profile in key pharma, specialist and national press.
Raise the profile of CHEC and its newly launching sites across the UK to optometrists, showcasing its expertise in delivering ophthalmological care. Build local awareness among the public of alternative choices in providers for ophthalmology treatment in order to reduce backlogs and improve patient outcomes.
Our thoughts and analyses
Dos and don’ts of sustainability PR
Sustainability communications is designed to showcase your company’s good practice in working to promote environmental sustainability, social value, and responsible corporate governance – collectively known as ESG. The team at Sapience has a wealth of experience in guiding sustainability comms across a wide range of sectors. We understand the critical importance of amplifying your commitment […]
Don’t forget the ‘S’ in ESG
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ESG credentials: The phrase that launched a thousand think pieces
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