PlanetWatch

Environmental Services

Objective

PlanetWatch, an innovative air-monitoring technology developer, approached Sapience as a newly launched CERN-spin off that wanted to build its profile globally to expand its air monitoring network.

Local and national governments internationally, as well as key environmental partners, were major stakeholders that PlanetWatch wanted to target.

Activity

Sapience took a data-focused approach to media activity, showcasing the value that insights into air quality and pollution could bring to governments and institutions.

PlanetWatch’s founder was profiled as a pioneer in bringing together the world’s first comprehensive blockchain-based network at the forefront of air pollution control.

To support consistent event attendance and participation, Sapience provided pre-, during and post-event support, including engagement with attending journalist, thought leadership and talking points.

Outcome

Profile of PlanetWatch was enhanced across key government and environmental media.

Global top tier coverage secured that significantly boosted authority and showcased PlanetWatch’s successes and major projects.

Increased brand awareness through programme of consistent expert commentary and event participation.

Other case studies

Gunner

Food & drinks

Gunner Cocktails, a luxury beverage company offering a disruptive range of RTD canned cocktails, required a launch strategy for both its alcoholic and non-alcoholic drinks, The Saint and The Sinner.

MyMeds&Me

Healthtech & pharmaceutical

Build authority and influence for this leading pharmacovigiliance technology provider, delivering increased profile in key pharma, specialist and national press.

CHEC

Raise the profile of CHEC and its newly launching sites across the UK to optometrists, showcasing its expertise in delivering ophthalmological care. Build local awareness among the public of alternative choices in providers for ophthalmology treatment in order to reduce backlogs and improve patient outcomes.

Our thoughts and analyses

Dos and don’ts of sustainability PR

Insights

Sustainability communications is designed to showcase your company’s good practice in working to promote environmental sustainability, social value, and responsible corporate governance – collectively known as ESG. The team at Sapience has a wealth of experience in guiding sustainability comms across a wide range of sectors. We understand the critical importance of amplifying your commitment […]

Don’t forget the ‘S’ in ESG

Insights

People can have a tendency to forget about the ‘S’ in ESG. For a business to stand out amongst its competitors and not get left behind, the S (social) also needs to be addressed.

ESG credentials: The phrase that launched a thousand think pieces

Insights

ESG (environmental, social and governance) credentials as a fundamental component of a successful modern business are not going anywhere and will only play a greater role in the post-pandemic shift. In the investment community, adopting ESG strategies has been vital to securing long term support from an institutional and retail investor base increasingly more aware […]

Make an enquiry

If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.