As well as having extensive experience and expertise in crisis management, the Sapience Communications team are also experts in broader reputation management. Managing reputation comes in many forms, be it navigating hostile media enquiries, anticipating and minimising negative stakeholder sentiment, or ensuring organisations get the recognition they deserve for their values and achievements.
The common thread that runs through all of this is that reputation has never been more important as an asset to be nurtured and protected.
Sapience Communications is well versed in managing the reputations of organisations large and small, across the public, voluntary and charitable sectors, and in a variety of industries. This often involves us providing counsel to the most senior leaders in an organisation.
We are adept at identifying for each client where their vulnerabilities lie in the context of their particular sector and as measured against their peers and competitors.
Harnessing the power of analytics and sustained campaigns, we can project a client’s messages whilst maintaining a unified tone to match the brand credentials that the organisation or individual wishes to convey, be that in a B2B or B2C context.
About Reputation Management
What is reputation management?
As businesses, public entities and high profile individuals have come under ever increasing scrutiny from more activist stakeholders, so the need has grown to communicate not just what you do but the ways in which it is virtuous.
This can often mean ensuring that the leaders of an organisation are visible in the forums, conferences and media that are paid attention to by their most important stakeholders. Moreover, it means engaging in effective thought leadership, proactively demonstrating your purpose. And it also means ensuring that if any accusations or criticisms are made, they are dealt with professionally and sensitively.
But beyond that, effective PR reputation management also requires that stakeholder relations are cultivated over time. It is imperative that the right information is made available to the right people as soon as possible and in the formats and language that suit them.
It means building political and social capital and, ultimately, trust through one’s actions as well as through one’s communications.
Reputation management activities
As a reputation management agency, Sapience will work with you to perform a thorough audit of your activity and identify where they you are exposed to reputational risk or are underutilising reputational assets.
We will work in tandem with you to deliver tangible results that maintain and enhance your reputation – from social media management to positioning you for expert comment in the most relevant media and industry forums.
As with crisis management, Sapience offers a full service approach to managing a client’s reputation. Often this means adapting new strategies on a quarterly basis in line with a client’s own growth, whilst ensuring measurement against clearly agreed KPIs.
Below we outline some of our most common services provided to clients.
Most common reputation management services
- Conducting vulnerability audits
- Devising thought leadership programmes
- Crafting new corporate narratives
- Securing positive profile coverage in influential media
- Acting as your own extended press office
- Providing senior media counsel 24/7
- Creating content and assets for social media channels
- Presentation and media training
Reputation Management Strategy
Any effective reputation management strategy begins with understanding not only how an organisation or individual wishes to be perceived, but how they are actually perceived by all the audiences that matter to them.
It also requires a reputation management company that sees through the eyes of its client, rather than merely looking for placement and coverage opportunities.
Sapience takes such an insight-led approach, so that we always tie actions back to an overarching goal that is also aligned to your corporate purpose and values.
Good reputations have often been prerequisites for doing business with any organisation. Now, a bad reputation can lead to rapid decisions to end relationships overnight.
We are reputation management specialists, experienced in delivering success for clients in the most challenging of circumstances. We do not quit until we get the job done.
We price transparently based upon our clients’ needs and an honest assessment of the amount of time and number of Sapience team members required.
These are overlapping disciplines. Whereas crisis management will inevitably concern an often unforeseen, large-scale adverse event affecting an organisation, reputation management often focuses on the longer term building and protection of the perception and brand of an organisation through constant cultivating of a positive image.
We’d love to hear from you. You can get in touch with us to discuss your corporate PR needs using this form and we’ll get back to you as soon as feasible.