Fintech PR Agency
Helping fintech brands build reputation, generate valuable leads, and attract investorsSapience’s strong track record and longstanding relationships with media across both tech and financial services have helped to position us now as one of London’s leading digital marketing and PR agencies for fintech firms.
A case for Fintech PR and digital marketing
Fintech leaders are operating in an environment defined by tighter regulation, heightened cyber risk and rapid AI adoption.
All the while investors, regulators, partners and customers want to see evidence of growth while simultaneously understanding how fintech technology and operating models work, particularly where AI, automation and financial decision-making intersect with regulation, risk and consumer trust.
These challenges fall against a backdrop of funding rounds, market expansion and product launches.
It’s a tough brief, but one that PR can address. Effective fintech PR can help firms navigate these challenges in their context as well as building visibility, trust and supporting commercial ambitions.
You are working with an award-winning financial technology PR agency
Fintech PR Services
Sapience will work with you on a strategy to help drive success and provide a competitive edge, by enhancing your profile within the sectors which matter most to stakeholders. Some of our most typical services include:
Fintech media relations
Strong fintech PR starts with how your business shows up in the media. When you can explain to journalists why you matter and how you’re different, coverage becomes credible and commercially useful.
Our team can help you achieve this through our deep understanding of the fintech media landscape. We handle story pitching, press release development, journalist engagement and ongoing media enquiries.
Alongside this, our media training prepares founders and spokespeople for high-pressure interviews and public appearances.
Our approach combines audience insight, competitor analysis and ongoing optimisation, ensuring social activity aligns with your wider PR and communications strategy and contributes to awareness, engagement and lead generation.
We help fintech firms use social channels strategically, developing content and messaging which supports thought leadership, explains complex products clearly and reinforces credibility.
Investor confidence in fintech is shaped by clear communications – particularly during funding rounds, market updates and periods of volatility. We support private and public fintech companies in clearly articulating business models, growth drivers and risk factors, helping leadership teams manage expectations and correct any misconceptions. Our role is to ensure investor communications reinforce trust, support valuation and stand up to scrutiny from both retail and institutional audiences.
In the event of a crisis we can help fintech leadership teams manage high-pressure situations.
We’d develop clear messaging, coordinate stakeholders and engage with the media to ensure facts are represented accurately.
Heightened exposure can come during moments of regulatory scrutiny, cyber incidents, data breaches, market volatility or public challenge to operating models. If and when issues do emerge, we’ll be there as your partner to navigate them.
The fintech brands which stand out are the ones that use content effectively.
They make complex ideas feel obvious, turn regulation into reassurance and show conviction. We can help you do that – from content that educates and persuades, founder narratives and opinion-led commentary to data-driven stories, explainer assets and campaigns designed to travel across media, search and social.
We will build you a content engine which supports PR and builds authority.
Internal comms
Internal communications ensures employees understand where the business is heading, what is changing and why it matters, particularly during periods of scaling, fundraising, restructuring or regulatory scrutiny.
We help you communicate clearly so staff remain informed, confident and engaged and support your organisation to speak with one voice.
Dynamic fintech landscape
The UK leads Europe and is second only to the US globally in terms of capital investment in fintech. Figures for 2020 recently released by Innovate Finance attribute just under 10% of total fintech investment worldwide to the UK. Moreover, the UK’s contribution accounted for almost half of Europe’s total – and more than Germany, France, Sweden, Switzerland and the Netherlands combined.
Increasingly, investment and media attention is turning towards new technologies such as bitcoin and more specifically green cryptocurrency, as efforts to enhance the environmental credentials of this tech gather pace. With its function of facilitating digital transactions, this emerging tech sector has applicability far beyond digital coins alone and green crypto firms in particular need to make themselves heard in a rapidly maturing sector.
PR for critical fintech moments
We have a wealth of experience in planning and executing PR and digital marketing campaigns which resonate with both UK and international audiences. While our success is partly borne of actual experience developing robust relationships with key national and trade media, we also ensure we are well-versed in the latest regulation of financial technology. We specialise in cutting through the noise in this increasingly crowded market, which is only possible with a firm handle on the media agenda and an understanding of target audiences.
Supporting fintech funding rounds
While you are focused on pitch meetings and diligence, opinions are forming elsewhere based on headlines, commentary and what people infer from silence. PR helps ensure that context works in your favour by tightening the equity story, keeping leadership messaging consistent and managing what appears externally. This results in more confidence and a funding narrative which supports valuation and momentum.
Managing regulatory scrutiny
A journalist starts asking how your tech actually works. The questions move from technical detail to fairness, risk and regulation faster than you expect and suddenly people are drawing conclusions before you have had a chance to explain yourself. PR can help you long before these kinds of moments, making sure the basics are understood and trust is already in place. If and when scrutiny does ramp up, that preparation lets us keep things calm and factual, so the story stays grounded rather than getting carried away.
Fintech launches and expansion
When you launch a fintech product, being seen is only part of the equation. What matters is whether people actually get it and trust it enough to engage. PR helps make sure the story is clear from day one, especially around how the product works, where regulation fits and what risks are being addressed. By setting that context early, PR prevents confusion and scepticism and gives interest a better chance of turning into adoption as you grow.
Sapience is a PR and marketing agency that works closely with fintechs as they grow and change. Our team includes former financial journalists, experienced PR people, and marketers who know how investors think and what they need to hear. We help you explain what your product does, why it matters, and where it fits in the market. We line up interviews, opinion pieces, and media opportunities that build recognition and trust. We also run targeted digital campaigns to reach potential backers directly and stay with you through key moments, helping you keep existing investors informed and confident.
– Richard Morgan Evans, CEO, Sapience Communications
The Sapience approach
At Sapience, we tailor our approach to suit the specific needs of each client – but, broadly speaking, we seek to elevate the profile of fintech firms among target audiences, establishing their spokespeople as authoritative commentators and thought leaders in their areas of specialism. This involves leveraging our clients for coverage in a variety of online, print and broadcast media.
How we work with Fintech brands
We can work with clients on specific fixed-terms campaigns or provide long-term consultancy services. Either way, our activity combines execution of a carefully planned PR strategy with additional proactive media outreach and reactive support which helps clients to seize every opportunity and mitigate potential risk. We do all this with an acute awareness of our clients’ positioning, branding and objectives.
Contact us
Our results-driven team has extensive experience across multiple industries and skills. We’d love to hear from you.
Frequently asked questions
Why should you work with Sapience?
Sapience has fintech experience across the spectrum and with all sizes of business and in the UK we have deep expertise working with small and medium-sized fintech companies. The longevity of our client relationships says a lot about our ability to deliver high quality work on a consistent basis.
How is pricing determined?
We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done.
How large is the fintech industry?
It’s hard to put a figure on the actual size of the market, given it’s fairly loosely defined and there is a growing number of sectors within it. But there are estimates that value it at around US$200 billion annually at present and growing about 25% a year. Leading global fintech hubs include London, Amsterdam, Berlin, Hong Kong, Shanghai, Singapore, Melbourne, San Francisco, Dubai and New York.
How does Fintech PR differ from other sectors?
The principles of PR are similar across industries, but for each industry there’s a need for experience, know-how, stakeholder knowledge and media connections. As a rule, the deeper a PR consultant’s understanding and experience, the better the counsel they can provide to their clients. Of course, experience and skills can straddle different verticals and can be helpful for generating fresh ideas, but direct sector experience remains very important.
What are some common PR challenges for the Fintech industry?
- Senior executive buy-in is very important – without it, achieving the right outcomes becomes far more difficult. In the fintech industry, SME executives and founders are quite often too busy growing the business to put time into PR and corporate communications. This is not unique to fintech, but as fintech tends to be a younger industry, it is quite prevalent.
- A lack of strategy can present challenges. Our approach is to have a strategy and then align tactics to it. Without being underpinned by a strategy, tactics can become ad hoc, disjointed and therefore less effective in the longer term.
- We quite often see a blurring between marketing and PR, which is understandable, but can get in the way of effective communication with the media.
- Sometimes the role of PR is misunderstood. Clarity on expectations and deliverables from the outset is important. This goes beyond pure results. It needs to include time invested and time worked on the project.
Can you write and distribute press releases as part of Fintech PR campaigns?
Press releases may be considered old-fashioned, but they remain a very effective way to reach large audiences and get to the top of search engines. Media appetite for press releases varies in different geographies, but they are useful statements for the record, can be a source of blogs, tweets and WeChat posts, and they can also be readily translated.
Make an enquiry
If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.
You are in excellent company
Discover how we helped our clients achieve success.
