Fintech PR Agency

Sapience has fintech experience across the spectrum and with all sizes of business, and in the UK we have deep expertise working with small and medium-sized fintech companies. The longevity of our client relationships says a lot about our ability to deliver high quality work on a consistent basis.

We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done.

It’s hard to put a figure on the actual size of the market, given it’s fairly loosely defined and there a growing number of sectors within it. But there are estimates that value it at around US$200 billion annually at present and growing about 25% a year. Leading global fintech hubs include London, Amsterdam, Berlin, Hong Kong, Shanghai, Singapore, Melbourne, San Francisco, Dubai, and New York.

The principles of PR are similar across industries, but for each industry there’s a need for experience, know-how, stakeholder knowledge and media connections. As a rule, the deeper a PR consultant’s understanding and experience, the better the counsel they can provide to their clients. Of course, experience and skills can straddle different verticals, and can be helpful for generating fresh ideas, but direct sector experience remains very important.

• Senior executive buy-in is very important – without it, achieving the right outcomes becomes far more difficult. In the fintech industry, SME executives and founders are quite often too busy growing the business to put time into PR and corporate communications. This is not unique to fintech, but as fintech tends to be a younger industry, it is quite prevalent.
• A lack of strategy can present challenges. Our approach is to have a strategy and then align tactics to it. Without being underpinned by a strategy, tactics can become ad hoc, disjointed and therefore less effective in the longer term.
• We quite often see a blurring between marketing and PR, which is understandable, but can get in the way of effective communication with the media.
• Sometimes the role of PR is misunderstood. Clarity on expectations and deliverables from the outset is important. This goes beyond pure results. It needs to include time invested and time worked on the project.

Press releases may be considered old-fashioned, but they remain a very effective way to reach large audiences and get to the top of search engines. Media appetite for press releases varies in different geographies, but they are useful statements for the record, can be a source of blogs, tweets and WeChat posts, and they can also be readily translated.

While online channels are clearly very important, a good PR campaign would take a more holistic approach to include speaking events, exhibitions, face-to-face interviews, television etc. Depending on the nature of the campaign, there may be a need for advertising or sponsorship, a media tour or a press conference also.