Maven Capital Partners

Investment firm

Objective

Maven sought to strengthen its brand across key audiences as the UK’s most active private equity house, and showcase its backing of ambitious, innovative, British small and medium-sized enterprises across the media. Another aspect Maven looked to promote was its other offerings, including alternative asset investments, property funding, and MBO funds.

Activity

Alongside issuing press releases to key media contacts to demonstrate Maven’s market success, Sapience helped deliver expert commentary and thought leadership across a variety of mediums, including press and podcasts, to elevate a range of spokespeople across Maven’s senior team.

This included media briefings to discuss Maven’s role in providing regional investment, along with promoting the benefits of alternative investments such as VCTs.

Outcome

Maven is now recognised as a thought leader in the VCT space, and its regional deals are extensively covered in regional business press, with Maven having a relatively large share of voice along with positive coverage in the sector, as well as in top tier publications including Financial Times, Investor’s Chronicle, and The Times. This has helped Maven attract further clients across its various offerings.

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