Financial Services PR
Specialist financial media and communications that help financial firms achieve their business goalsWe are an award-winning financial PR and digital marketing agency helping financial disruptors and established institutions alike stay front of mind, build credibility and generate new business in competitive financial markets.
Standing out in the world’s most influential financial centre
The UK remains the world’s largest net exporter of financial services, with London still one of the most influential global hubs. Digitalisation has created huge opportunities, opening the market to challenger banks, fintech platforms, insurers and wealth managers competing alongside long-established institutions.
In an ecosystem this visible and sophisticated, organisations require messaging which reflects the complexity of their business and the expectations of a global financial audience. With intense competition and regulatory scrutiny, those messages must balance distinctiveness while still building credibility among investors, regulators, partners and the media.
We are an award-winning specialist financial communications agency with results to prove it
Financial services PR that delivers measurable business impact
Our deep institutional knowledge and close tracking of regulatory change mean we understand the forces shaping financial services. Our agile, outcome-focused team turns insight into impact, delivering integrated campaigns which generate leads, creative storytelling which builds visibility, and thought leadership positioning your leaders at the centre of key financial conversations.
Media relations for financial services
We develop news around funding, partnerships, launches and market developments, supported by targeted press releases and direct journalist outreach to build visibility in capital markets. We secure commentary on regulatory change and industry trends, arrange interviews and prepare spokespeople and build relationships with financial and trade journalists to deliver coverage where your investors and stakeholders are paying attention.
Alongside media relations, content is an excellent way to explain complex financial topics, build authority with stakeholders and position your organisation as a trusted voice in financial markets.
Our team produces blog posts, whitepapers, articles, research reports and executive commentary designed to support other elements of your campaign including SEO, digital marketing and social media.
Social media is a core channel for financial organisations communicating with clients, investors and industry audiences. Everyone is active there. The challenge is doing it well. We develop channel strategies, create expert-led social content and run targeted campaigns aligned with your wider communications programme, using audience insight and performance data to strengthen visibility, credibility and engagement.
Through Digital PR we seed high-quality content in respected financial publications, creating backlinks which support SEO and build recognition among customers, investors and industry audiences. This content can take the form of data-led research or thought leadership articles, syndicated through targeted outreach. The coverage of which helps boost traffic, strengthen domain authority and build measurable commercial value.
Crises can escalate quickly once they reach news and social media feeds, which is why preparation matters. We help financial organisations protect reputations and plan ahead through risk assessments, crisis planning and scenario training so teams are ready if and when issues emerge. We can manage media enquiries, coordinate messaging across channels and support executives in communicating during high-pressure moments.
PR builds credibility and visibility, while digital marketing ensures that attention translates into website traffic and enquiries. Our specialists run campaigns across SEO, paid search, social media and targeted advertising, supported by high-quality content marketing including website copy and thought leadership. Using audience insight, keyword research and performance data, we continually optimise campaigns to improve performance in capital markets.
“Sapience Communications has been driving our brand awareness and strengthening our profile by being creative, media smart and proactive and helping our executives and partners showcase their market-leading expertise and experience in selling businesses across virtually all sectors of the economy.”
Charlotte Knight, Marketing Manager, Cavendish Corporate Finance
A strategic approach to financial services PR, marketing and communications
Our clients range from organisations seeking short-term tactical support to those working on long-term retainers. Whatever the arrangement, we begin with a clear strategy that frames all subsequent work, ensuring consistent messaging and focus on agreed objectives.
We partner with organisations that combine commercial ambition with a clear sense of purpose.
Our carefully selected team brings the experience and insight needed to address the challenges our clients face, working in an agile, responsive way and focused on delivering the right outcomes.
Tailored comms for the financial sector
Banking and payments
Banking and payments providers operate at the intersection of regulatory scrutiny, technological change and intense competition. Communications teams are often managing regulatory developments, digital product launches, partnerships and, at times, operational disruption or cybersecurity incidents.
How PR and communications can support
- Frame complex regulatory and strategic developments
- Support major product launches, partnerships and market announcements
- Position leadership voices in banking, payments and digital finance debates
Asset management
Asset management is increasingly judged in public – from performance and strategy to stewardship and responsible investment. Communications teams must navigate market volatility, fund launches and strategic shifts while maintaining investor and regulatory confidence.
A strong PR and communications plan can:
- Develop clear investment narratives and market commentary
- Position portfolio managers and executives as authoritative voices
- Communicate strategy and performance to investors, analysts and media
Once a fintech company has scaled, it must quickly establish credibility as they move from challenger to established market participant. Alongside this communications teams are often managing funding rounds, licensing milestones, strategic pivots and the ongoing need to explain new financial technologies.
How PR supports:
- Build credibility with regulators, partners and institutional audiences
- Translate complex technology into engaging narratives
- Position founders and executives in fintech and digital finance conversations
Financial businesses often have a lot to say, but not always a clear way of saying it. At Sapience, we help firms explain complex products, market positions, and business decisions in language that investors, clients, journalists, and regulators can follow. Our work brings together financial PR, financial communications, digital PR, and marketing, so businesses are better understood, better represented, and better placed to grow in competitive markets.
– Richard Morgan Evans, CEO, Sapience Communications
The shifts shaping banking and financial markets
Digital-first banks, fintech platforms and embedded finance providers are changing how financial products reach customers, integrating payments and lending directly into digital platforms. At the same time, artificial intelligence is becoming embedded across the industry, with around 75% of financial firms using AI for fraud detection, compliance and customer support.
Regulation is tightening too, from MiFIR reforms and the UK Consumer Duty to new operational resilience requirements, placing greater scrutiny on financial institutions.
For communications teams, the challenge is keeping pace with complex market and regulatory developments while maintaining credibility with regulators, investors and the media. We can help your organisation position itself confidently in the conversations shaping financial markets, and ensure your voice cuts through and carries weight.
See how we have supported Proxymity, HPD Lendscape, Maven Capital Partners and investment firm Deko as they navigated their own communications challenges.
Contact us
Our results-driven team has extensive experience across multiple industries and skills. We’d love to hear from you.
Frequently asked questions
Why should you work with Sapience?
Sapience has deep financial services experience across multiple categories in the sector. The longevity of our client relationships says a lot about our ability to deliver high quality work on a consistent basis.
How is pricing determined?
We sit down with our clients to understand their exact needs and price transparently, based on the amount of time and the number of Sapience team members required to get the job done.
What are some common PR challenges for financial services organisations?
Senior executive buy-in is essential; without it, achieving the right outcomes becomes far more difficult. In financial services, leaders also need to be visible and accessible. Regulation is another major factor, particularly where fines for breaches are high and organisations operate across multiple jurisdictions. International institutions must also remain culturally sensitive, as missteps can damage both business and reputation. A PR agency should anticipate these risks and be ready to respond quickly if issues arise.
How long does a financial public relations programme normally run for?
A shorter project would typically be about three months. But a campaign can easily be multi-year. It comes down to factors including scope, vision, territories covered and budget.
Can you write and distribute press releases as part of financial PR campaigns?
Absolutely. Press releases may be considered old-fashioned, but they remain a very effective way to reach large audiences and get to the top of search engines. Media appetite for press releases varies in different geographies, but they are useful statements for the record, can be a source of blogs, tweets and WeChat posts, and they can also be readily translated.
Should financial PR activities take place continuously?
In the competitive world of asset management, banking, insurance and other financial services, an ongoing communications programme is often both more cost-effective and more effective at delivering results. Continuity and sector know-how are important to stay on top of company news, thought leadership, personnel changes and other developments. PR activity also includes monitoring media coverage of the company and the wider industry to flag potential issues early. Staying aware of regulatory developments is equally important, which is why many financial institutions choose long-term retainers with specialist financial PR agencies.
How do you measure success?
Business goals can depend entirely on each individual business. Sapience will work with you to determine your specific goals and develop a series of KPIs based on this. We can deliver regular reports to analyse and assess the effectiveness and impact of your communications strategy.
Make an enquiry
If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.
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