Objective
Gunner Cocktails, a luxury beverage company offering a disruptive range of RTD canned cocktails, required a launch strategy for both its alcoholic and non-alcoholic drinks, The Saint and The Sinner.
Following successful launches, the company also needed ongoing communications support to raise awareness of its products and position it as a fashionable, trendy alternative to traditional cocktails, while still retaining its quintessentially British essence.
Activity
Detailed launch strategies were outlined for Gunner Cocktails products, utilising Sapience’s deep network of consumer contacts to amplify distribution of the respective press releases and secure key media slots for the senior leadership to espouse the merits of the drink.
An ongoing broadcast and podcast campaign was undertaken, to bring the company into the public consciousness and compete in a very competitive F&B market, supplemented by extensive interview and thought leadership opportunities with senior spokespeople.
Outcome
Gunner Cocktails’ drinks range was featured in primetime broadcast and included in expert listicles alongside long-established, household names, in national press.
Key UK production companies have engaged with Gunner Cocktails with a view to featuring its cocktails in further primetime television and online streaming slots.
The company is set to achieve 500% year-on-year growth in 2023 and is now stocked at prestigious venues such as The Hurlingham Club and Masterpiece Art Fair.
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