Objective
Sapience helped position international property developer, Kajima, as a leading partner to local authorities across the UK and Ireland on diverse projects encompassing regeneration, property investment and development in elderly living, health and social care, solar power and electric vehicle infrastructure.
Activity
Through a targeted programme of thought leadership and expert comment, Sapience secured PR opportunities to expand the profile of Kajima in the national and specialist sector media.
For its property development arm – Sapience secured exclusive interviews and thought leadership articles around its key areas of business growth and news coverage of its latest acquisitions with leading property titles.
For its partnerships arm – Sapience targeted local authority, specialist and national media, securing expert commentary in titles such as the Independent and Financial Times. To further build Kajima’s profile, Sapience partnered with a leading national think tank to deliver a research report on the provision of retirement housing and funding implications for local authorities.
To support a growing focus on activity in Ireland, Sapience provided strategic counsel on comms planning and rolled out a media relations programme to raise awareness of, and support for, new projects including housing developments and community health centres.
This was combined with social media management for key spokespeople and senior leaders within the organisation, to grow their individual profiles among target audiences and stakeholders.
Outcome
This strategic communications programme resulted in sustained profile across specialist media, alongside national coverage on industry-critical issues such as retirement housing and EV infrastructure development.
By securing opportunities with specialist sector media, Sapience built the profile of key spokespeople with target audiences including local authorities and property developers – enhancing long-term business development objectives.
“Sapience Communications has supported our business sectors with thoughtful, powerful and timely communications. It is a smart business made up of smart people.”
Kirk Taylor, Head of Business Development, Kajima
Find out how we helped Kajima to help position this international property developer as a leading partner to local authorities across the UK and Ireland.
Contact us
Our results-driven team has extensive experience of content marketing and digital marketing across transport, tourism, health, and construction, to name just a few of the sectors of which we have.
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