Why Is Social Media An Important Part Of Your PR Strategy?

Published: Jul 03rd, 2019

Updated: Apr 23rd, 2024

If you are running a specialist technology business, you need to understand that social media is an essential piece of your overall marketing and PR strategy. Social media is quickly becoming one of the most important aspects of digital marketing and can be used to increase your business visibility. If you would like to understand why social media is such an important part of your corporate comms strategy and something you need to take into consideration, please feel free to carry on reading. 

Improves brand loyalty

Of course, an integral part of public relations is to make sure your image is seen in the public’s consciousness in high regard. When you have a decent social media presence, it will make it a lot easier for your customers to find you and connect with you. Having a loyal following also means better engagement and better conversations, assuming that you are properly investing in developing quality social media content and you understand the benefits and perils of using social media to engage with the public. In some industries, such as healthcare, this is a particularly sensible topic due to not only the complicated legislation in the UK and Europe, but also the potential for negative impact on the public’s wellbeing.

Increased traffic 

Using social media is an excellent way to increase your website traffic. This is because you will be sharing your content across these platforms which will give users a reason to click-through to your website. The more high quality content you share across social media, the more inbound traffic you will generate – which ultimately could mean more leads and conversions. However, as we explained elsewhere, developing a social media strategy is not necessarily a walk in the park; it very much depends on your organisation’s goals, how you measure them, what sort of tools you’re employing to help you achieve your goals in addition to your social media campaign (think of the impact AI tools have had on PR), if you’re running a UK-only or an international campaign, and more. An established PR agency is well-placed to help you succeed.

Enhances your SEO results 

Social media can play a role as well in helping your SEO campaign, as it shows search engines that your brand is legitimate, credible, and trustworthy, and that users are happy to engage with your brand and visit your website to satisfy various intentions. Having a strong social media presence also creates a link between websites and owned social profiles and essentially, the more shares on social media you have, the more opportunities people have to see your content and link to it.

Customer satisfaction

As we have already mentioned, social media plays a vital role in the customer journey – especially if you are a technology business. The platforms act as a networking and communication tool which creates a voice for your company – improving the overall brand image. 

It is essential to often engage with your customers and start developing a bond with them, which will allow them to directly communicate with the business and the organisation will be percieved naturally in a positive light. 

About Sapience Communications 

As a tech PR agency, we have formed strong relationships across all forms of media – online, print, and social. We completely understand how to use social media in an effective fashion to enhance your overall PR strategy. The work we carry out is evaluated against measurable objectives, including benchmarking against competitors and agreed KPIs. We also have an international reach, working with best-in-class partners in the most important markets, allowing our clients to establish a global perspective. 

If you are using pioneering technologies to shape the future of your industry and would like to understand our PR services in more detail, please feel free to contact us.

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