Appointing a technology PR agency: what to consider

Published: Jun 10th, 2019

Updated: Apr 23rd, 2024

Across the country, thousands of companies outsource their public relations activities every year. This is an excellent way for businesses to help their establishment grow by proactively improving the perception customers have of their brand. We completely understand how important it is to build a healthy, active customer base, so it is important to choose a tech PR agency who can reflect your fundamental values, culture and characteristics within the marketing strategy.

In order to help you make the right decision, we have put together a guide on what you need to consider before appointing a specialist public relations partner.

Establish Your Goals

Every company has different goals and their own perspective on how they want to be perceived, so it is important to consider where you would like the direction of your high tech business to go. Although establishing these goals can be difficult for corporations, just having a clear idea of who your clear objectives are very beneficial. It will help you decipher the best PR team to work with, allowing them to raise the awareness and engagement of customers with your specific brand. For example, by working with Sapience Communications, we will help you design a bespoke communications strategy tailored to your company – enhancing your reputation within your industry.

Look for specialists

If you are a tech startup, you are going to be wanting to find a suitable agency who has enough knowledge and flexibility to understand your organisation in depth. Working with your agency should be a seamless experience as they are there to act as other members of your team, with the capability to craft engaging communications and managing media relations.

We are specialists within the technology sector and can bring you top-class public relations and legal skills – completely standing out from other agencies within the network. From AI and machine learning to blockchain and cryptocurrencies, we are a very professional tech PR agency in London who has your best interests at heart.

Understand how success is measured

Results with top digital PR agencies are provided in tangible and intangible measurements, often depending on the individual company you work with. Two-way interaction is essential when working with the public relations specialists. As once your agency understands your mission and vision, sharing your values – they have the capability to integrate all of these elements into your PR activity.

The work we carry out is evaluated against measurable objectives, including benchmarking against competitors and agreed KPIs. Other tangible results could include crafting and generating press coverage, increased social engagement levels, digital reputation management, B2B lead generation services, content creation for social media channels, and web traffic improvement (SEO).

How can Sapience Communications help you?

We are known as one of the most respected PR agencies in London, being completely devoted to enhancing the reputation of our clients on the issues vital to their success. We specialise in collaborating with companies who use pioneering technologies to shape the future of their industries, helping them build respective brands that transform their markets for the better.

Our reputation for our customer support and reliability is truly outstanding, which we hold great pride in sustaining with every client we work with. We have an international reach, working with best-in-class partners in the most important markets, allowing our clients to establish a global perspective.

If you would like any more information on what we can offer your business, visit our services. Alternatively, you can contact us directly to enquire.

Make an enquiry

If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.