Burgh Island Hotel

Iconic hotel establishment

Objective

The Burgh Island Hotel was searching for a public relations partner to support its growth through proactive and reactive media relations, elevating the profile of both the hotel and its owner, high-profile broadcast opportunities, and foster its relationship with the local area.

With a rich history and iconic location, Sapience was tasked with bringing the hotel’s story to life for consumers and sector professionals whilst keenly managing and protecting its reputation.

Activity

Over several years, Sapience has successfully executed a multi-channel marcomms strategy, integrating thought leadership, reactive expert commentary, a powerful briefing programme, and working alongside external social media marketing agencies.

Sapience secure a regular diet of top-tier national and glossy press, with several large features on the hotel and its products.

Through Sapience’s work with key broadcast and production contacts, Burgh Island has featured on multiple shows across both TV and global streaming services.

Sapience also supported the hotel through crafting press releases to announce new hires, planning permission wins, new products, as well as helping to build its relationship with local stakeholders.

Outcome

Burgh’s reach across multiple media channels is extensive, with countless features in UK and international national publications, in flight magazines and broadcast appearances on ITV, Channel 4, BBC, Netflix, and Channel 5.

The hotel’s B2B profile has been amplified across trade press in the hotel’s key target sectors. This includes hospitality, food and drink, property and business.

Sapience also secured several local broadcast interview opportunities, briefings with trade press and cameos for the hotel’s owner, Giles Fuchs, to raise his profile alongside the hotel, positioning him as the face of the brand.

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relevant content, please get in touch for a free, confidential discussion.

@SapienceComms