News and Insights

Insights, updates and comments regarding the latest developments in the PR industry and at Sapience Communications.

Focus topics: Events & Finance.

How To Manage A Crisis

2020-06-23T15:48:46+01:00January 13th, 2020|Categories: Insights|

How To Manage A Crisis    The day-to-day life of a business has its own challenges, the majority of which are easy to handle and not complex to overcome. Having said this, there is one challenge that is probably the most difficult to face and this is how a business manages a crisis. In a high pressured situation where your reputation and overall business [...]

Hedge funds ignore value opportunities in the ESG narrative constellation

2020-05-13T11:43:54+01:00December 10th, 2019|Categories: Insights|Tags: |

However embedded or impenetrable a specific narrative seems to be, understanding its structure means its trajectory can be changed. Hedge fund managers and their investor relations teams must analyse and understand how the narratives surrounding their businesses and investments are constructed, how they mutate and how they can enter them most productively. If they don’t, they will miss the opportunities those narratives hold for [...]

Why does it matter? The importance of reputation for fast-growth tech companies

2020-05-13T11:43:33+01:00December 9th, 2019|Categories: Insights|Tags: |

Fast-growth tech companies are famously unstable. Even before WeWork’s recent valuation and subsequent media crisis, it was a dependable rule that any start up in the process of rapid scaling up is bound to have growing pains which can sometimes topple them. With bold CEOs, high-powered investors and a penchant for disruption currently being the key ingredients to turn start-ups into multi-billion dollar companies, [...]

The Importance Of SEO For Your Tech Business

2020-06-23T15:46:37+01:00November 27th, 2019|Categories: Insights|

The Importance Of SEO For Your Tech Business    Advertising your business and getting your name known has always been important no matter what industry you work in. These days, we are sure that you have noticed the majority of marketing happens online and It is essential to have an online presence. One thing that shouldn’t be overlooked or underestimated is this regard is [...]

How To Write Content That Sells

2020-06-23T15:46:43+01:00November 27th, 2019|Categories: Insights|

How To Write Content That Sells    There is no denying that content marketing is a great, a long-lasting way to increase revenue in your business. Thankfully, there are lots of different ways to use content marketing, some of the most common and popular methods including blogging and social media.    However, the problem is, not all the content that you write will actually [...]

Raising and retaining assets: Hedge fund firms that do not understand narrative impact and do not deploy a sound communications strategy will remain at a competitive disadvantage.

2020-05-13T11:43:19+01:00November 13th, 2019|Categories: Insights|Tags: |

Hedge fund investor relations teams must acknowledge the power of a good communications strategy. They must design crystal clear and differentiating key messages that explain why their firms’ products actually solve investors’ challenges. Moreover, they need to understand relevant narratives in the media, grasp their construction and acknowledge how they influence brand perception and business decisions. Hedge fund firms that do not understand these [...]

How To Improve Your Social Media Presence As A Business

2020-06-23T15:46:53+01:00November 1st, 2019|Categories: Insights|

How To Improve Your Social Media Presence As A Business  Using social media is an excellent way to increase your website traffic, and is an incredibly important aspect of running a business in today’s modern age. Large and small businesses alike completely understand how social media is here to stay, but many have not set aside the time and money to establish an [...]

London takes world FinTech crown

2020-05-12T11:35:45+01:00October 25th, 2019|Categories: Updates|Tags: |

The Sapience team attended the very relevant and insightful CSFI FinTech for breakfast event hosted by Dentons. The session revolved around developments in technology-driven financial services and the recent news that London has taken the FinTech crown in terms of investment deals from New York and San Francisco. The event featured several high calibre panellists including journalists, financial services and fintech. Issues debated were vast (and [...]

Sustainable Finance Breakfast

2020-05-12T11:36:00+01:00October 25th, 2019|Categories: Updates|Tags: |

It’s rare to gain access to diverse opinions on sustainable finance and ESG investing from highly informed sources all in the same room. The CSFI Breakfast on Sustainable Finance this week played host to multiple guests representing industries ranging from shipping, banking, asset management, media and research groups. The result was a genuinely educational ninety minutes in which points of view were freely presented [...]

MIPIM London’s takes its place in the sun…

2020-05-12T11:37:18+01:00October 25th, 2019|Categories: Updates|Tags: |

MIPIM London was held earlier this month in the perhaps less than glamorous surroundings of the Old Billingsgate fish market – certainly compared to its far older sister event MIPIM Cannes, which plays out at the town’s Palais des Festival  just down from the celebrated Croisette. However the level of endorsement and calibre of speakers more than made up for any location deficit. Prime [...]