Content Strategy

When great content was expensive to create, brands had to fight for attention by creating top quality content, oftentimes based on - or accompanied by - desk research. Reach and visibility were key, as most lead conversions would be driven by these efforts. Today, AI can generate huge volumes of content cheaply, meaning content is everywhere and can be produced without much effort or adequate desk research.

You might think the biggest trends shaping PR and communications in the Middle East right now are AI, influencer marketing or the latest social platform. And to an extent, they are, but they are unfolding in a region where ambition and uncertainty now sit side by side.

Below is a guide to some of the most important fintech and fintech-adjacent media outlets operating in the UK today. The right publication can build credibility, reach influential audiences and help shape the conversations which define the industry.

Customers want reassurance that their money is safe, regulators want to see accountability and investors want to back businesses they can trust. PR will never fix underlying compliance failures, but it can determine how those issues are understood and judged.

Consumer public relations has never been more strategic. With access to audience made increasingly easy by technology and social media, businesses must be tactful and exacting. With the global PR market expected to grow to more than $133 billion by 2027, the year ahead will be pivotal. 

Social media is now part of the fabric of B2C PR. The opportunity is significant, but so is the complexity. We explain where the benefits lie and why expert handling makes the difference.