News and Insights

Insights, updates and comments regarding the latest developments in the PR industry and at Sapience Communications.

Focus topics: Events & Finance.

Understanding The Purpose Of A PR Campaign

2020-06-23T15:45:22+01:00April 29th, 2020|Categories: Insights|

Understanding The Purpose Of A PR Campaign   All business owners should be aware of what a public relations (PR) campaign is as there is no denying that they can be incredibly beneficial to you. You can use effective PR to communicate messages to larger audiences, boosting your brand awareness and promoting your brand value and, it goes without saying that all of this [...]

The Differences Between Paid, Earned, Owned And Shared Media

2020-06-23T15:46:05+01:00April 29th, 2020|Categories: Insights|

The Differences Between Paid, Earned, Owned And Shared Media   If you are new to owning a business and you’re looking for ways to promote your brand, there is no denying that you will probably turn to some form of media to assist you. When thinking about public relations (PR) and marketing, the term ‘media’ relates to different channels that can be beneficial to [...]

Communicating in the COVID-19 Crisis

2020-06-11T10:10:26+01:00April 8th, 2020|Categories: Insights|Tags: , |

  “Never let a serious crisis go to waste”. So said Barack Obama’s former White House Chief of Staff Rahm Emanuel following the 2008 Global Financial Crisis – and Mr Emanuel has notably repeated the soundbite in recent weeks when discussing US lawmakers’ response to the COVID-19 global pandemic. But whilst the phrase might seem more applicable to the Machiavellian machinations of macro politics [...]

Navigating internal comms during a crisis

2020-05-12T18:30:23+01:00April 3rd, 2020|Categories: Insights|Tags: |

  In a time of turbulence, such as that we are now all living through, businesses are naturally tempted to accelerate and prioritise external communications – reminding customers, prospects and partners that they are still open for business and ready to support. It’s an approach our own business is taking and businesses are right to do so. But the rapidly changing requirements and pressures [...]

Expert insight: Your guide to the Middle East

2020-05-12T18:51:34+01:00March 4th, 2020|Categories: Insights|Tags: |

Tech-savvy, rapidly evolving and increasingly business friendly, the Middle East has never been a more exciting market for UK companies looking to expand their footprint globally. With countries like the UAE, Bahrain and Saudi Arabia undergoing significant economic change, pivoting away from an economy centred on oil to one focused on the digitally advanced businesses of the future, it’s hardly surprising that UK companies [...]

How Public Relations Impacts A Company

2020-06-23T15:48:35+01:00February 26th, 2020|Categories: Insights|

As the owner of a company, you have more than likely heard the words ‘public relations’ or PR being thrown around frequently. Whilst we become accustomed to hearing this and have a brief understanding of what PR is, not many people truly understand the huge impact that PR can have on a company.    Ultimately, the way you handle your company's public relations can [...]

Bridging the gender investment gap—Key takeaways

2020-05-12T19:24:48+01:00February 25th, 2020|Categories: Insights, Updates|Tags: , |

Bridging the gender investment gap is now more than ever a conversation that needs to be had and listened to by the investment community. It is not insignificant that this discussion has parallels with the challenges faced by female entrepreneurs when trying to raise money. A key similarity is that both face industries that are male dominated, certainly true in wealth management, which is [...]

Divest fossil fuels and what it means for your PR strategies

2020-05-12T19:30:20+01:00February 20th, 2020|Categories: Insights|Tags: , |

Mounting pressures and scrutiny make ties to fossil fuels a growing liability. Here is why companies need to change and how.   The divesting fossil fuel movement is rapidly gathering pace. Beginning first as a somewhat fringe idea, its power and influence has accelerated since the 2015 Paris Climate Summit. Following the unprecedented announcements of divestment by Norway’s Sovereign Wealth Fund from certain oil [...]

The Benefits Of Media Training

2020-06-23T15:46:16+01:00February 4th, 2020|Categories: Insights|

The Benefits Of Media Training   More so than ever before, media appearances are being used to benefit companies. They provide a great opportunity to broadcast your message to a wide audience via various media platforms. The impression that your company gives off during this appearance can have a huge effect on your business thereafter so, needless to say, it is imperative that all [...]

Why Outsourcing To A Specialist PR Agency Can Be Beneficial

2020-06-23T15:46:26+01:00February 4th, 2020|Categories: Insights|

Why Outsourcing To A Specialist PR Agency Can Be Beneficial   There is no denying that public relations (PR) is a huge part of business in this day and age, so it isn’t something that your company can just ignore. When you’re working to increase your industry presence, brand recognition or launch a new product or service, PR is one of the most valuable [...]