Articles

In this market, deep regional knowledge is very much at a premium. Sapience Communications, a Dubai-based PR and digital marketing agency, uses its decades of collective experience in this market to create and execute powerful strategies for established regional players and new entrants alike.  In this blog, we will outline how a SME or larger organisation can build a PR strategy that facilitates its entry into this exciting and dynamic market.

In this edition of Salience we look at the UK’s most stylish hotels, crazy golf, and the Cannes Film Festival.

In this edition of Salience we look at the stock exchange, business breakfasts, and the international importance of PR.

In this edition of Salience we look at tax reforms, exclusive members’ clubs, and the impact of AI in PR today.

In this edition of Salience we look at Devon’s eccentricities, financial accolades, and super-prime properties.

AI technology has become one of the most important technological developments of the 21st century, this much is clear. As AI software such as ChatGPT passed more than 100 million active users, PR professionals everywhere have begun to consider what this might mean for their own operations and the industry as a whole.

Sapience is proud to welcome the esteemed, family-owned property development firm Nacropolis Group into our fold of industry-leading clients. With a real estate portfolio covering residential, commercial and hotel properties across central and Greater London, Nacropolis is a pioneering business whose innovative builds and conversions draw upon their wealth of knowledge and 40 years’ experience in the sector.  

Sapience was proud to have hosted its first healthtech panel “Trends and insights: unlocking the potential of healthtech in the UK” on 9 November 2023. We hosted this panel alongside our client Charac - the app helping community pharmacies to digitise their services, improving healthcare access and outcomes for patients.  

In this edition of Salience we look at lead generation and local development, reflect on 2023, and muse on what 2024 will bring.

The internet means that lead gen has come a long way from hitting the pavements, going door to door, or simple word-of-mouth. Potential customers and suppliers are now at our fingertips. Still, online lead gen comes with challenges.

Diversity in the workplace has evolved from being a moral imperative to a strategic necessity for companies in the modern world.

Just like any business, art galleries need to be able to communicate, influence public opinion, and build strong relationships. Public relations can prove to be an excellent tool in this respect.