How PR helps you raise capital

2020-07-23T11:54:15+01:00July 22nd, 2020|Categories: Insights|Tags: |

In the current challenging economic climate, it’s no surprise that companies have increasingly been turning to public markets to fundraise – with £10bn having already been raised this year. This trend is likely to continue in the foreseeable future. AIM has played a large role in this, helping raise £2.9bn of capital – up from the £2.1bn raised over the same period last year. [...]

Understanding The Purpose Of A PR Campaign

2020-07-14T14:37:28+01:00April 29th, 2020|Categories: Insights|Tags: |

All business owners should be aware of what a public relations campaign is as there is no denying that they can be incredibly beneficial to you. You can use effective PR to communicate messages to larger audiences, boosting your brand awareness and promoting your brand value and, it goes without saying that all of this is essential to success. If you have never put [...]

The Differences Between Paid, Earned, Owned And Shared Media

2020-07-21T17:58:33+01:00April 29th, 2020|Categories: Insights|Tags: |

If you are new to owning a business and you’re looking for ways to promote your brand, there is no denying that you will probably turn to some form of media to assist you. When thinking about public relations (PR) and marketing, the term ‘media’ relates to different channels that can be beneficial to business owners and brands in general.  These days, there are [...]

How Public Relations Impacts A Company

2020-07-23T09:30:22+01:00February 26th, 2020|Categories: Insights|Tags: |

As the owner of a company, you have more than likely heard the words "public relations" or "PR" being thrown around frequently. Whilst we become accustomed to hearing this and have a brief understanding of what PR is, not many people truly understand the huge impact that PR can have on a company's success. Ultimately, the way you handle your company's public relations can [...]

Divest fossil fuels and what it means for your PR strategies

2020-07-23T09:56:36+01:00February 20th, 2020|Categories: Insights|Tags: , |

Mounting pressures and scrutiny make ties to fossil fuels a growing liability. Here is why companies need to change and how.   The divesting fossil fuel movement is rapidly gathering pace. Beginning first as a somewhat fringe idea, its power and influence has accelerated since the 2015 Paris Climate Summit. Following the unprecedented announcements of divestment by Norway’s Sovereign Wealth Fund from certain oil [...]

The Benefits Of Media Training

2020-07-14T15:19:16+01:00February 4th, 2020|Categories: Insights|Tags: |

More so than ever before, media appearances are being used to benefit companies. They provide a great opportunity to broadcast your message to a wide audience via various media platforms. The impression that your company gives off during this appearance can have a huge effect on your business thereafter so, needless to say, it is imperative that all appearances are successful. As a busy [...]

Why Outsourcing To A Specialist PR Agency Can Be Beneficial

2020-07-23T10:10:52+01:00February 4th, 2020|Categories: Insights|Tags: |

There is no denying that public relations services can be a huge part of business in this day and age, so it isn’t something that your company can just ignore. When you’re working to increase your industry presence, brand recognition or launch a new product or service, PR is one of the most valuable and effective tools you can use. We live in the [...]

How To Manage A Crisis – A Quick Guide

2020-07-08T12:08:42+01:00January 13th, 2020|Categories: Insights|Tags: |

The day-to-day life of a business has its own challenges, the majority of which are easy to handle and not complex to overcome. Having said this, there is one challenge that is probably the most difficult to face and this is how a business manages a crisis. In a high pressured situation where your reputation and overall business success may be at stake, ensuring [...]

The Importance Of SEO For Your Tech Business

2020-08-03T16:29:25+01:00November 27th, 2019|Categories: Insights|Tags: , |

Advertising your business and getting your name known has always been important no matter what industry you work in. These days, we are sure that you have noticed the majority of marketing happens online and It is essential to have an online presence. One thing that shouldn’t be overlooked or underestimated is this regard is search engine optimisation (SEO). When you’re launching a tech [...]

How To Write Content That Sells

2020-07-23T12:01:55+01:00November 27th, 2019|Categories: Insights|Tags: , |

There is no denying that content marketing is a great, a long-lasting way to increase revenue in your business. Thankfully, there are lots of different ways to use content marketing, some of the most common and popular methods including blogging and social media.  However, the problem is that not all the content that you write will actually bring in sales. You may find that [...]