Articles

Salience – January

Jan 06th, 2023 /

Newsletter

This month, we explore developmental projects, a rogue walrus, and festive feasts! Plus, gain an insight into Sapience's plans for 2023. 

How Data Analytics can enhance a business’s PR strategy

With increasing economic uncertainty and shifting consumer spending patterns, big data analytics is becoming a vital aspect of any business strategy.

Salience – December

Dec 02nd, 2022 /

Newsletter

This month, we explore the world of online art, share the importance of SEO, and look forward to the holidays!

What is SEO and how does it work?

Dec 01st, 2022 /

Insights

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Guides

Having a good SEO strategy is one of the best ways to increase your organic reach. Your site will show up higher on relevant searches and catch the attention of more potential customers.

Salience – November

Nov 18th, 2022 /

Newsletter

This month, we share our recent trip to Burgh Island Hotel, explore the Barcelona Principles, and announce our new charity partnership.

What are the Barcelona principles and why do they matter?

Nov 02nd, 2022 /

Insights

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Guides

We can measure distances from Earth to the moon, but how do we measure something less objective like the impact of public relations? This is where the Barcelona Principles comes in.

Salience 21.10.22

Oct 21st, 2022 /

Newsletter

This week we cover plant-based fights, disdainful dogs, and the effect of smiling on a person's mood. 

Salience 14.10.22

Oct 14th, 2022 /

Newsletter

This week we cover liberating rivers, game playing cells and green governments! Plus, we explore beavers' impact on the climate.

Salience 07.10.22

Oct 07th, 2022 /

Newsletter

This week we cover creative compost, dinosaur discoveries, and spooky additions to a London museum!

What is greenwashing and why does it matter to my business?

Oct 05th, 2022 /

Insights

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ESG

Greenwashing is the act of consciously, or unconsciously, misrepresenting products or services as eco-responsible - what is the effect on your business, consumer and planet?

Salience 30.09.22

Sep 30th, 2022 /

Newsletter

This week we cover urban greening, Alzheimer's cures and cloning.

What is content marketing and does it still matters ?

Content marketing has become an essential element of any successful PR or digital marketing strategy, what is content marketing and why is it important?