Articles

Salience 24.06.22

Jun 24th, 2022 /

Newsletter

This week we cover heatwaves, bird conservation and the collapse of a dying star. Plus, Alexa is learning to copy voices long gone!

Salience 17.06.22

Jun 17th, 2022 /

Newsletter

This week we cover futuristic cities, melting ice caps and Royal Ascot. Plus, Twitter is encouraging its users to be nice to each other… to some success!

Salience 10.06.22

Jun 10th, 2022 /

Newsletter

This week we cover royal shipwrecks, seaweed diets and the world’s largest Jaffa Cake. Plus, discover the meaning behind successful business communication.

What is business communication?

Jun 01st, 2022 /

Insights

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Guides

In business, excellent communication is essential if you are to translate your vision into reality and influences how your business operates both internally and externally.

Salience 27.05.22

May 27th, 2022 /

Newsletter

This week we cover Jubilee trees and algorithm Queens. Plus, we discuss the best things about working in public relations.

What is the best thing about working in PR?

May 25th, 2022 /

Insights

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Quick tips

Working in PR remains a popular choice amongst people today and provides a unique glimpse into life in the media industry.

Salience 20.05.22

May 20th, 2022 /

Newsletter

This week we cover coral mucus, Excel influencers, and super nature reserves. Plus, find out more about PR’s role in the music industry.

PR for the music industry – What does it involve?

May 18th, 2022 /

Insights

As the UK emerges from the worst of the COVID pandemic, artists and organisations will look to capitalise on the return of live performance.

Salience 13.05.22

May 13th, 2022 /

Newsletter

This week we cover replanting initiatives, supermassive black holes, and next-generation postal services. Plus, some advice on adapting to video interviews.

How to prepare for an online media interview

May 11th, 2022 /

Insights

Media briefings and interviews are an essential part of a PR strategy and can position a senior management as compelling thought leaders.

Salience 06.05.22

May 06th, 2022 /

Newsletter

This week we cover rewilding coral, air pollution and how PR can connect you to your audience. Plus, a tale from a thrifty art collector.

Connecting with audiences in the age of the impersonal

Marketing guru Al Ries once said, “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” It’s true.