Articles

People can have a tendency to forget about the 'S' in ESG. For a business to stand out amongst its competitors and not get left behind, the S (social) also needs to be addressed.  

Thought leadership is an essential area of content marketing that may establish you as an authority within your industry on a certain topic.

In this week's Salience newsletter, we cover plastic pollution, the Great Resignation and flying space junk. Plus, a deep dive into London as a global media hub.

London is one of the world’s most visited cities and is also widely recognised as a global information hub.

A big legacy of the pandemic is the working from home culture, but is there such a thing as the perfect working balance?

The arts and cultural sector relies considerably on the authentic connection it has with its audiences; a communications specialist can help cultivate such a connection.

Businesses have never faced more scrutiny from their stakeholders, therefore excellent reputation management is the key to controlling your image.

Like any sector, PR and communications has attracted its own proliferation of podcasts, hosted by industry professionals, journalists, and media experts. Below are some of Sapience’s favourite PR podcasts from recent months.

When it comes to digital marketing, the development of lead generation tactics is vital for generating interest in the products or services offered by your business. Here are some of the key lead generation trends that we believe will help maximise the impact of your digital marketing campaigns in 2024.

Collins Dictionary announced that NFT is the 2021 Word of the Year in November, leading to a lot of people scratching their heads trying to figure out what an NFT is. You’re in the right place to find that very answer. What is an NFT? NFT or non-fungible token is a digital asset that represents […]

Social media trends adapt annually, depending on technological advances, social changes, algorithms and regulatory adjustments. This year saw social media shifts as a result of the ongoing pandemic, our change in behaviour and the emergence of Gen Z into adulthood. Many of these trends are expected to continue throughout 2022, with sustainability and authenticity at […]

When it comes to marketing your business and driving valuable traffic to your website, you know that SEO plays an important part in your overall business strategy. As we prepare for a new year, you may be thinking about whether you are doing the right things to ensure your website is ranking as well as […]