Articles

A job in PR is the strategic building and managing of a client (whether that is an individual, a business, or a not-for-profit organisation etc.) in order to have a positive effect on their public perception. Some of the most important attributes that are required to get a job in PR include: having strong written […]

Charities and other organisations operating in the public sector may well baulk at the idea of needing “corporate” communications, and it’s certainly true that the mission at the heart of these organisations make both the organisations themselves and their communications requirements very different from private sector companies. PR and communications still have a place in […]

The era of cash has been on its way out for some time. Following Covid-19, an increase in crypto adoption has acted as a catalyst in the acceleration of the movement towards digital currencies. Experts have identified that there is a gap in the market for electronic currencies – they are faster, cheaper, and allow […]

The financial services industry is fast-paced and ever-changing, and it is important that public relations activity is reactive enough to keep up with the sector. Moreover, the content that is produced through financial PR needs to be accurate and insightful to meet the needs of a wide audience of potential investors. The team at Sapience […]

The property sector is integral to the UK, but property can cover an awful lot of sub-sectors and categories. The industry can encompass anything from commercial to residential, regulation to property management and everything else in between. As a result, the sector can often feel like a crowded market where it is important to stand […]

It is scientifically proven that stories which capture the imagination are vastly more stimulating to the human brain than dry pieces of information without a context. Well-presented stories can cause us to develop thoughts, opinions and ideas, making us participants in a communal experience rather than simply passive receptors. If you know your audience, stories […]

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we cover CO2-consuming concrete, convenience culture and crypto’s debut in outer space. Plus, the growing demand for flexible hybrid events in the post-COVID world. You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected] […]

In the 21st century, the word ‘traditional’ often comes with connotations of being outdated, boring and something belonging to a past era. When it comes to PR campaigns, it is often assumed that the most tech-centric strategies are the ones that should be used 100% of the time. The way people consume media has undeniably changed, yet this does […]

Companies in the finance sector are consistently reminded that customers struggle to trust their motives and are scrutinising their every move. For financial businesses, building solid trust with their customers whilst also educating their audience is incredibly important. A strong PR strategy can help a financial services company cut through the noise of an already […]

As September has begun the whole of London has started to see offices refill. In the first week of this month office occupancy rates shot up to 87% – the highest rate since March 2020. However, this return is not a return to normal working life! Before the pandemic, less than 1/5th of employees wanted […]

Last week, the Sapience team enjoyed tuning into the ‘Sustainability Week: Countdown to COP26’ event hosted by The Economist. The agenda had a brilliant range of talks, where panel members discussed topics as varied as clean energy, responsible consumption, greenwashing and biodiversity. COP26 is just around the corner, and hopefully we will soon see some of […]

Media appearances can be an excellent way for you and your company to gain exposure, get your message across to wide audiences, and position yourself at the centre of your industry. From TV and radio interviews to written Q&As and appearances on social media platforms, engaging with various media is a key part of reputation […]