Articles

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we cover government-mandated rooftop gardens, sustainable shipping and robotic sports coaches. Plus, business events are evolving and cows are being cleaned up. You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected] Sustainability Spotlight […]

What is a PR campaign? Sustained media relations are an important part of building a cohesive brand image and robust reputation. But if you have a specific product to launch, important advocacy issue to address or are looking for creative initiatives that raise your profile with target audiences, then a sharp, headline-grabbing campaign can deliver […]

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we cover infectious tunes, predictable birdsong and boardroom diversity. Plus, female fintech founders are getting a boost and traditional materials are proving best for our buildings. You can let us know your thoughts on these stories and any other topics that you would like covered by […]

Last Tuesday, we tuned in to Roxhill’s latest webinar to hear the thoughts of James Hurley, Enterprise Editor at The Times. With small and medium-sized businesses experiencing an unprecedented combination of challenges in the wake of the pandemic, we were eager to learn more about the publication’s plans for covering this vital section of the […]

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we cover solar-powered cars, civilian spaceships and crisis management. Plus, scientists are aiming for Mars and squirrels are exhibiting strong personalities. You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected] Sustainability Spotlight Who […]

“Never let a good crisis go to waste” is a mantra that has echoed down the years from the post-war period to the 2008 financial crash – and with good reason. Crises often yield important insights or force organisations to adapt to new, perhaps even better ways of working. In the wake of Covid-19, the […]

An effective brief will not only help a PR agency to tailor an initial pitch to the specific needs of your company, it will likely also inform any long-term communications strategy that they produce. Briefs often tell the agency what you want for your company, but not necessarily what your company needs. It is important […]

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we cover ultrafast groceries, high street regeneration, and steps towards sustainability. Plus, cancer clinicians get a helping hand, and a 3D printer serves up a steak dinner. You can let us know your thoughts on these stories and any other topics that you would like covered […]

To position yourself as a strong competitor within your industry and to increase the presence of your brand in front of your target audience, SEO is worth investing time and money into.

COVID-19 has put a halt to many things, but it hasn’t stopped to need for creative PR. Brainstorming sessions are great for bringing the whole team together to share ideas and kickstart impactful campaigns. But how do you host effective brainstorms when everyone is joining virtually? Aside from the dreaded moments where you realise you’re […]

‘Programmatic’ is the marriage of two words: programme and automatic. It means to use or relate to computer games or software. Once you place ‘PR’ behind it, the result is essentially using software to execute PR. Similarly, to all other industries, public relations is evolving with the growing influence of artificial intelligence. It has allowed […]

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we cover the strange tastes of mushrooms, solar-powered planes, and the future of receivables finance. Plus, birds are getting new limbs and humidity is being transformed into hydration. You can let us know your thoughts on these stories and any other topics that you would like […]