WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover solar-powered cars, civilian spaceships and crisis management. Plus, scientists are aiming for Mars and squirrels are exhibiting strong personalities.
You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected]
Sustainability Spotlight
Who needs petrol when you have the sun? A team of students have built a solar-powered mobile home, and will soon be taking it on its first journey from the Netherlands to Southern Spain.
Out of this world
After intensive preparation, the first crew of non-professional astronauts have arrived in orbit. The all-civilian team were launched into the atmosphere from Florida by SpaceX and will travel around the earth for a total of three days.
Beside the seaside
We could all do with an escape every so often. In the most recent episode of ‘Travels with My Father’, Jack and Michael Whitehall visited Sapience client and luxury Art Deco-style hotel Burgh Island for a bit of light-hearted fun.
No bars to Mars
Now that we’ve reached Mars, it’s time to explore – but first we need the technology to help. Scientists in Iceland are flying specially-equipped drones into and around the country’s active volcanoes with the hope that one day they will be used on the red planet.
This week in PR
No company wants to encounter a crisis, but it’s important to always be prepared for one. In fact, these moments can help to strengthen a brand and establish good stakeholder relationships. Read our latest blog to learn how exceptional comms can help to manage a crisis.
Sapience’s favourite
You may know your own personality type, but can you identify the traits of the animals in your garden? After accessing years of data, a team of scientists have established that squirrels fall into four key categories of characteristics that determine how they interact with their environment.
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