Indeed, it was great to hear James’ perspective on the “cocktail” of challenges which UK enterprises currently face, from supply chain issues and staff shortages to inflation and the end of emergency support schemes. In addition, climate change is of course a central issue which will only grow in importance in the longer term.
As James rightly said, it is vital that the media covers these issues because they affect the lives and livelihoods of millions across the UK. The idea that people are not interested in SME news is simply not supported by the evidence, and The Times’ Enterprise Network (TEN) has been set up in recognition of this.
Among the other developments at the paper which James discussed was the changing relationship between the paper itself and its website. It was interesting to hear that despite remaining successful in print, The Times has chosen to heed broader market trends by publishing online more regularly, rather than sticking with the “editions approach” which concentrates online publication on specific times in the day.
Sapience would like to thank James for contributing his insight to the webinar, and to thank Roxhill for facilitating this. As a proven partner of fast-growing SMEs, we at Sapience understand the importance of monitoring the changes in the media landscape and we specialise in identifying the right platforms to get your voice heard.