WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover government-mandated rooftop gardens, sustainable shipping and robotic sports coaches. Plus, business events are evolving and cows are being cleaned up.
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Sustainability Spotlight
Our cities need an upgrade to help us reach net-zero. Now, experts are encouraging policies that will retrofit existing buildings with ‘green roofs’ and ensure that new builds have a wildlife haven on top.
Take sustainability to new heights
Out for delivery
Marine freight transport emits huge amounts of carbon, but hitting the high seas no longer needs to damage the planet. A French company has developed wind-powered cargo ships that can carry both passengers and packages, with a maiden voyage planned for late 2022.
The big event
Why turn back to in-person conferences of the past? Toby Lewis, CEO of events agency and Sapience client Live Group, explains to the Financial Times how data-driven virtual and hybrid events can optimise business engagement and streamline networking.
Moo-ve along, methane
To protect our planet, we’ll need to make efforts to cut our methane production alongside other gases like carbon dioxide. Cows are some of the biggest culprits, and scientists are tackling the problem in a variety of creative ways – whether that be through adding organic compounds to cattle feed or developing anti-methane vaccines.
This week in PR
When it comes to enhancing a brand, not much is more effective than a creative PR campaign. But what are the key ingredients to success? In our latest blog post, the Sapience team looks at some favourite recent campaigns to see the crucial elements for maximum impact.
Sapience’s favourite
Do you ever play sport with movements that are too fast to be tracked by the human eye? Well, professional athletes might, and this robot is here to help. Pepper can analyse rapid actions and provide motivational feedback, which could potentially be applied more widely to activities that play an important role in physiotherapy.
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