Salience 29.10.21

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WELCOME TO THIS WEEK’S EDITION OF SALIENCE

This week we cover CO2-consuming concrete, convenience culture and crypto’s debut in outer space. Plus, the growing demand for flexible hybrid events in the post-COVID world.

You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected]

Sustainability Spotlight

Concrete is responsible for over 4% of global CO2 emissions. Could carbon eating concrete be the solution? Emerging technologies are paving the way for a carbon-negative concrete industry, the world’s second most consumed manmade material.

Speedy Health-tech

As VCs continue to pump millions into Europe’s instant grocery delivery platforms, has the era of convenience now influenced our healthcare? Your medication could be at your door in just 30 minutes.

Hybrid here to stay

Toby Lewis, CEO of innovative events company Live Group, and Sapience client, discusses his vision for the future of events in the post-pandemic world. Has Covid-19 made flexibility our new top priority?

AI – With a Moral Compass

Researchers have trained an algorithm to answer questions about human values, but what are its answers and can we believe them? Without a ground of truth, projects exploring ethical perspectives related to AI certainly have a complex task on their hands.

This week in PR

When it comes to traditional vs modern PR methods, is there really a best way forward? The way we consume media has certainly changed, yet this does not mean that tradition PR methods have left us for good. During the pandemic PR methods have shifted once again – at Sapience we believe that a multi-method approach is best.

Sapience’s favourite

Cryptocurrency is out of this world!

StirkeX made history this week by launching a physical bitcoin token in to space for the first time ever. The token was launched in an air balloon and set off into the stratosphere.

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