WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover replanting initiatives, supermassive black holes, and next-generation postal services. Plus, some advice on adapting to video interviews.
You can let us know your thoughts on these stories and any other topics that you would like covered by emailing [email protected]
Sustainability Spotlight
Following the devastation of Kenya’s Chepalungu forest in 2007, the Kipsigis community set up conservation initiatives to restore the forest. During the pandemic, many villagers were unable to access healthcare, and the replanting helped them to acquire plants necessary for traditional medicines. Nature is a huge part of their culture, and the Kipsigis have now successfully replanted 90,000 trees.
Flying mail
Royal Mail has announced the creation of 50 new postal routes for drones. This initiative will help reduce the postal service’s carbon emissions and improve accessibility for residents of the UK’s islands.
Cosmic horror
Sagittarius A*, the black hole residing in the Milky Way, has finally been pictured for the first time. The black hole is four million times the mass of the Sun, and is the very centre of our galaxy.
The events network
Sapience client Live Group was recently featured in Smart Meetings, discussing the growing importance of Chief Strategy Officers in the events and communications industry. Stephen D. Pickett, newly appointed CSO, explores how the role will help to drive innovation in the sector post-pandemic and enable meaningful connections.
This week in PR
This week, Sapience gives key advice on navigating the shift to video conferencing. With many media briefings and interviews now conducted online, there are different factors to consider to appear professional and prepared. Having a PR team to provide training will help make you feel at ease.
Overcoming the interview jitters
Sapience’s favourite
Last week, we featured a story reporting that moon soil is able to convert carbon dioxide into oxygen. Just yesterday, scientists found success in planting a species of cress in the lunar soil! The soil contains various active compounds that are able to imitate the process of photosynthesis.
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