WELCOME TO THIS WEEK’S EDITION OF SALIENCE
This week we cover heatwaves, bird conservation and the collapse of a dying star. Plus, Alexa is learning to copy voices long gone!
You can let us know your thoughts on these stories and any other topics that you would like covered by emailing rmorganevans@sapiencecomms.co.uk
Sustainability Spotlight
Red kites were reintroduced to England from Spain more than 30 years ago, and conservationists today are returning the favour. Red kites have become an endangered species in the Iberian Peninsula due to the poisoning of animal carcasses that they feed on. For the next three years, 30 birds will be taken to Spain every summer to help the population thrive again.
Cosmic collapse
Scientists have now recorded the death of a hypergiant star. The first-ever image of the exploding giant has enabled researchers to better map our galaxies and improve their understanding of black holes.
From the beyond
Amazon has revealed that Alexa will soon be able to mimic the voices of dead people. By using a minute-long recording to learn loved ones’ speech patterns, the technology is meant to help users find closure after a loss.
City success
This week, Sapience client Office Space in Town was featured in a letter to CityAM. In the letter, Managing Director Niki Fuchs explores London’s post-Brexit potential to return as the global centre of business and finance.
This week in PR
Heatwaves are becoming increasingly common in the UK, and scientists have linked such extreme weather with climate change. Periods of intense heat a health hazard, making it imperative that we improve our planet’s health. Let us know some of the things you do to benefit the environment!
Sapience’s favourite
Five planets have lined up in a rare planetary conjunction. Mercury, Venus, Mars, Jupiter and Saturn will all remain visible in the sky at dawn until Monday, appearing in the order in which they are distanced from the sun. The next conjunction will occur in 2040, so make sure to get a glimpse and make a wish now!
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