Thought leadership & Insights


In-depth insights and guides from the Sapience Communications specialists team. Find below our comments on current events and public matters, useful public relations strategies and guides for organisations and specialists alike.

Salience – 28.08.20

2020-09-01T10:10:38+01:00September 1st, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we look at the future of housebuilding, the power of asking ‘What if?’ and the economic value of a facemask. Plus, why digitalising communications matters in Investor Relations and what mobility might look like in twenty years’ time. Let us know about your thoughts on this week’s news by emailing rmorganevans@sapiencecomms.co.uk.   The new frontier [...]

Salience – 21.08.20

2020-08-24T09:11:23+01:00August 24th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE In this week’s newsletter, we look at the billion-dollar success of Gymshark, the rapid adoption of QR code technology and a socially distanced way to perform routine surgery. We also share a deep dive into the A-Level results algorithm, and take a peek at the see-through loos popping up across Tokyo. As always, you can let us [...]

Salience – 14.08.20

2020-08-17T10:12:05+01:00August 17th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we look at why UK businesses are apparently slow to adopt AI, the value of experiential shopping and the latest technology to support anxiety. Plus, the next generation of energy retaining bricks and the latest innovations in one of our favourite tech sub-sectors – WineTech. As always, you can let us know your thoughts on [...]

Salience – 07.08.20

2020-08-11T09:46:03+01:00August 11th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE In this week’s edition, we share some guidance for sustainable start-ups seeking investment, discuss society’s move to being cashless and review new insights into digital healthcare from leading researchers. We also look at Amazon’s hero complex and reveal the optimal way to make a cup of tea. As always, let us know your thoughts on this week’s [...]

Salience – 31.07.20

2020-08-03T09:35:05+01:00August 3rd, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week, we explore the true value of premium digital banking, the resurgence of M&A activity and the benefits of blockchain in global healthcare. We also share an update on Google’s London “landscraper” and look at the detail behind Big Tech’s dramatic recent appearance before the US Congress. Let us know about your thoughts on this week’s [...]

Salience – 24.07.20

2020-07-27T12:48:45+01:00July 27th, 2020|Categories: Insights|

WELCOME TO THIS WEEK’S EDITION OF SALIENCE This week we make sense of the Wirecard scandal, outline the evolution of healthtech and get an expert’s view on Covid-19. We also explore how ocean plastics can be reclaimed to make furniture, and share an exciting London project designed to capture the community spirit. Let us know about your thoughts on this week’s news by emailing [...]

Do FS firms and fintechs lead the way in corporate comms?

2020-10-07T17:25:39+01:00April 30th, 2020|Categories: Insights|Tags: |

For those of us who are immersed in the worlds of tech and finance, one of the most noticeable effects of COVID-19 on many companies is not the way they do business, but the way they communicate as a business. Put simply, their corporate communications. Of course, it wasn’t that long ago that corporate communications was characterised as quite reactive, not that exciting and [...]

Understanding The Purpose Of A PR Campaign

2020-07-14T14:37:28+01:00April 29th, 2020|Categories: Insights|Tags: |

All business owners should be aware of what a public relations campaign is as there is no denying that they can be incredibly beneficial to you. You can use effective PR to communicate messages to larger audiences, boosting your brand awareness and promoting your brand value and, it goes without saying that all of this is essential to success. If you have never put [...]

The Differences Between Paid, Earned, Owned And Shared Media

2020-07-21T17:58:33+01:00April 29th, 2020|Categories: Insights|Tags: |

If you are new to owning a business and you’re looking for ways to promote your brand, there is no denying that you will probably turn to some form of media to assist you. When thinking about public relations (PR) and marketing, the term ‘media’ relates to different channels that can be beneficial to business owners and brands in general.  These days, there are [...]

Communicating in the COVID-19 Crisis

2020-07-08T12:35:42+01:00April 8th, 2020|Categories: Insights|Tags: , |

“Never let a serious crisis go to waste”. So said Barack Obama’s former White House Chief of Staff Rahm Emanuel following the 2008 Global Financial Crisis – and Mr Emanuel has notably repeated the soundbite in recent weeks when discussing US lawmakers’ response to the COVID-19 global pandemic. But whilst the phrase might seem more applicable to the Machiavellian machinations of macro politics and [...]

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