How to prepare for an online media interview
May 11th, 2022 /
Insights
Media briefings and interviews are an essential part of a PR strategy and can position a senior management as compelling thought leaders.
Connecting with audiences in the age of the impersonal
May 04th, 2022 /
Marketing guru Al Ries once said, “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” It’s true.
Why traditional media is still an invaluable channel
Apr 27th, 2022 /
The past few years have seen a continual explosion in social media usage and digital marketing.
Why your business should be blogging
Apr 20th, 2022 /
Blogging has moved on from the misconception that it's 'old school' or a less valuable form of communication.
Best PR and communications TED Talks
Apr 13th, 2022 /
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Guides
When it comes to promoting a business, exceptional communication is key. But what can you do to stand out from the crowd?
PR events to attend in 2022
Apr 06th, 2022 /
Events
Whilst traditional in-person events seem to be making a comeback with the easing of Covid restrictions, hybrid and virtual events continue to remain popular.