Insights

As the UK emerges from the worst of the COVID pandemic, artists and organisations will look to capitalise on the return of live performance.

Media briefings and interviews are an essential part of a PR strategy and can position a senior management as compelling thought leaders.

Marketing guru Al Ries once said, “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.” It’s true.

The past few years have seen a continual explosion in social media usage and digital marketing.

Blogging has moved on from the misconception that it's 'old school' or a less valuable form of communication.

When it comes to promoting a business, exceptional communication is key. But what can you do to stand out from the crowd?