When it comes to promoting a business, exceptional communication is key. But what can you do to make sure that your brand, its services and its values stand out from the crowd?
A strong communications strategy will use in-depth research and captivating content to reach a wide target audience. The following TEDTalks explain how each of these elements can be executed to the highest possible standard.
1. A recipe for PR Success – Jerry Silfwer – TEDxÖstersund
In this talk, Jerry Silfwer outlines that the core of PR is the personal relationships that businesses and brands can build with individuals. He explains that in the era of mass communications, you can reach more people by developing good interpersonal relationships rather than competing for limited editorial space.
He shows how the successful recruitment of ‘one true fan’ by proving yourself to be relevant and trustworthy has the potential to scale into a huge following for your brand.
Plus, he explores the science of ‘the stupid majority’ and how Alice Cooper made his big break in London thanks to the risqué tactics of his agent…
2. It’s Not Manipulation, It’s Strategic Communication | Keisha Brewer | TEDxGeorgetown
Keisha Brewer uses personal and professional examples to prove the hypothesis that ‘what you say is just as important as how you say it’.
She defines strategic communications by splitting it into three key elements: communicating with purpose, while showcasing value, to achieve a goal. This creates mutually beneficial situations that are sure to enhance a brand.
3. Strategies for effectively talking about climate change – John Marshall
John Marshall applies his tactics for exceptional communications to the issue of climate change. But while the topic is specific, the advice is widely applicable.
He demonstrates how the failure to communicate around climate change is because terms are too abstract and the challenges as a whole are too vast. He explores how universal, vivid language can intuitively appeal to the population and help to drive action.
He also showcases the need to re-frame larger issues around how they can directly impact an individual and those in their community.
4. Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy
Jean Tang is putting an end to meaningless corporate content. She takes the audience through her six-step system for delivering captivating copy, whether it be for a promotional letter or the ‘about us’ section on a website.
The system explores the need to identify objectives and challenge your own perception of your company in order to create truly powerful content. She concludes that good copywriting will show not only what a business is about, but what is stands for.
Our team at Sapience is well-versed in these tips and tricks, whether that be in the delivery of impactful content marketing for our clients, managing their reputations or improving their SEO. Why not get in touch to see how we can enhance your communications strategy?
